{"id":7408,"date":"2020-12-17T10:30:14","date_gmt":"2020-12-17T10:30:14","guid":{"rendered":"https:\/\/digitaldustagency.com\/portfolio\/comfortzone\/"},"modified":"2021-11-16T15:17:03","modified_gmt":"2021-11-16T15:17:03","slug":"comfortzone","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/comfortzone\/","title":{"rendered":"Comfort Zone"},"content":{"rendered":"<section class=\"wpb-content-wrapper\">[vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1610539895984{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}&#8221;]\n<p style=\"text-align: center;\"><strong>Comfort Zone <\/strong>has entrusted <em>Digital Dust<\/em> with the annual management and coordination of its 360\u00b0 <strong>digital communication<\/strong> at an international level. <strong>Sustainability<\/strong>, <strong>refinement<\/strong> and <strong>high quality<\/strong> of products and treatments are\u00a0the brand&#8217;s distinctive values, and the overall digital communication strategy has been designed and fine-tuned around these values.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1634034501089{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}&#8221;]\n<h4 style=\"text-align: center;\">AMBASSADORSHIP, DIGITAL CAMPAIGN &amp; SEEDING ACTIVITY<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1634034520940{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\"><span class=\"s1\">ITA AMBASSADORSHIP, DIGITAL CAMPAIGN &amp; DIGITAL PR ACTIVITIES\u00a0<\/span><\/h5>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1634035071768{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}&#8221;]\n<p class=\"p1\" style=\"text-align: center;\"><i>Digital Dust<\/i> manages and coordinates an important annual Ambassadorship for <strong>Comfort Zone<\/strong>, numerous Digital Campaigns and an ongoing Seeding Activity that is increasingly strengthening the brand&#8217;s awareness and online presence.<\/p>\n<p class=\"p1\" style=\"text-align: center;\">Numerous talents are involved in the activities. Gabrielle Caunesil, Giulia Torelli, Luciana Caramia and Alessandra Ricchizzi are the ambassadors of the Digital Campaign and through their constant content they have created a relationship of trust and harmony with the brand and their followers.<\/p>\n<p class=\"p1\" style=\"text-align: center;\">The main objective of the Digital Campaign and the various Seeding Activties is to highlight Comfort Zone&#8217;s important value sets and heritage, including the high quality of its products, sustainability, the use of natural resources and the particular attention paid to the concept of Made in Italy.<\/p>\n<p style=\"text-align: center;\">In total, more than 500 influencers were involved, creating more than 1.000 IG Stories and IG Posts.<\/p>\n[\/vc_column_text][vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1604937528950{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME INFLUENCERS<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n[\/vc_column_text]\t<div id=\"thb-team-51\" class=\"thb-team-row \">\n\t\t<div class=\"row style1\" data-columns=\"medium-4 large-3\" data-center=\"true\" data-navigation=\"true\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"1125\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8867.jpg?fit=1125%2C1125&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8867.jpg?w=1125&amp;ssl=1 1125w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8867.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8867.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8867.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8867.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8867.jpg?resize=640%2C640&amp;ssl=1 640w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8867.jpg?resize=320%2C320&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8867.jpg?resize=20%2C20&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Alessandra Ricchizzi<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"1125\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8871.jpg?fit=1125%2C1125&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8871.jpg?w=1125&amp;ssl=1 1125w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8871.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8871.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8871.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8871.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8871.jpg?resize=640%2C640&amp;ssl=1 640w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8871.jpg?resize=320%2C320&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8871.jpg?resize=20%2C20&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Gabrielle Caunesil<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1124\" height=\"1124\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1124px) 100vw, 1124px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8870.jpg?fit=1124%2C1124&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8870.jpg?w=1124&amp;ssl=1 1124w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8870.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8870.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8870.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8870.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8870.jpg?resize=640%2C640&amp;ssl=1 640w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8870.jpg?resize=320%2C320&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8870.jpg?resize=20%2C20&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Giulia Torelli<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1089\" height=\"1089\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1089px) 100vw, 1089px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8872.jpg?fit=1089%2C1089&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8872.jpg?w=1089&amp;ssl=1 1089w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8872.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8872.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8872.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8872.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8872.jpg?resize=640%2C640&amp;ssl=1 640w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8872.jpg?resize=320%2C320&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_8872.jpg?resize=20%2C20&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Luciana Caramia<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1604938091250{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME CONTENTS<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n[\/vc_column_text][vc_media_grid grid_id=&#8221;vc_gid:1637075793108-b0315d45-b279-2&#8243; include=&#8221;9523,9527,9528,9524,9525,9526&#8243;][vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1604938136538{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">RESULTS<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-heart&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">TOTAL FANBASE<\/p>\n<h2 class=\"p1\" style=\"text-align: center;\">+14.7M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-eye&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">IMPRESSIONS<\/p>\n<h2 class=\"p1\" style=\"text-align: center;\">+12.2M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-users&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">TOTAL REACH<\/p>\n<h2 class=\"p1\" style=\"text-align: center;\">+8.62%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space][vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1634035138038{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\"><span class=\"s1\">US DIGITAL CAMPAIGN &amp; DIGITAL PR ACTIVITIES\u00a0<\/span><\/h5>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1634035226782{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}&#8221;]\n<p style=\"text-align: center;\">In order to give visibility to <strong>Comfort Zone<\/strong> and introduce the brand&#8217;s products to the American public, <em>Digital Dust<\/em> relied on its partner agency Scout Digital, which coordinated numerous digital activities in the US, both paid and seeding.<\/p>\n<p style=\"text-align: center;\">The Digital Campaign and Seeding Activity convey the values that make Comfort Zone a prestigious B-Corp company that creates sustainable, effective and sensorially refined formulas in its laboratories, combining the best of science and nature. Attention to the ingredients used, sustainability of production and packaging are the brand&#8217;s value sets that are narrated in the various digital contents.<\/p>\n<p style=\"text-align: center;\">The main objective is, on the one hand, to increase the online presence and buzz of the brand and, on the other, to strengthen brand awareness throughout the US.<\/p>\n<p style=\"text-align: center;\">Different types of talent are involved in the activities, including lifestyle and beauty influencers, but also skincare and dermatology experts in order to involve different targets.<\/p>\n<p style=\"text-align: center;\">In total, more than 218 influencers were involved, who created more than 186 contents between IG Stories and IG Posts.<\/p>\n[\/vc_column_text][vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1604937528950{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME INFLUENCERS<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n[\/vc_column_text]\t<div id=\"thb-team-42\" class=\"thb-team-row \">\n\t\t<div class=\"row style1\" data-columns=\"medium-4 large-3\" data-center=\"true\" data-navigation=\"true\">\n\t\t\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"1125\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7434.jpg?fit=1125%2C1125&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7434.jpg?w=1125&amp;ssl=1 1125w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7434.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7434.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7434.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7434.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7434.jpg?resize=640%2C640&amp;ssl=1 640w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7434.jpg?resize=320%2C320&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7434.jpg?resize=20%2C20&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Aliana King<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"1125\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7436.jpg?fit=1125%2C1125&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7436.jpg?w=1125&amp;ssl=1 1125w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7436.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7436.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7436.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7436.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7436.jpg?resize=640%2C640&amp;ssl=1 640w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7436.jpg?resize=320%2C320&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7436.jpg?resize=20%2C20&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Jordan Santos<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"1125\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7439.jpg?fit=1125%2C1125&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7439.jpg?w=1125&amp;ssl=1 1125w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7439.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7439.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7439.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7439.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7439.jpg?resize=640%2C640&amp;ssl=1 640w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7439.jpg?resize=320%2C320&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7439.jpg?resize=20%2C20&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Lia Baroncini<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"thb-team-member small-12 medium-4 large-3 columns member_style1 \">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1041\" height=\"1041\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-full size-full thb-lazyload lazyload\" alt=\"\" sizes=\"auto, (max-width: 1041px) 100vw, 1041px\" data-src=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7444.jpg?fit=1041%2C1041&amp;ssl=1\" data-sizes=\"auto\" data-srcset=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7444.jpg?w=1041&amp;ssl=1 1041w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7444.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7444.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7444.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7444.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7444.jpg?resize=640%2C640&amp;ssl=1 640w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7444.jpg?resize=320%2C320&amp;ssl=1 320w, https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2020\/12\/IMG_7444.jpg?resize=20%2C20&amp;ssl=1 20w\" \/>\t\t\t\t\t<div class=\"team-information\">\n\t\t\t\t<h6>Vic Styles<\/h6>\n\t\t\t\t<p class=\"job-title\"><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1604938091250{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME CONTENTS<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=&#8221;25&#8243; grid_id=&#8221;vc_gid:1637075793114-2b20631e-9f06-10&#8243; include=&#8221;8321,8323,8316,8319,8318,8314&#8243;][vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1604938136538{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">RESULTS<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-users&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">TOTAL REACH<\/p>\n<h2 style=\"text-align: center;\">+5M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-eye&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">IMPRESSIONS<\/p>\n<h2 style=\"text-align: center;\">+10.3M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-heart&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">ENGAGEMENT RATE<\/p>\n<h2 style=\"text-align: center;\">+3.60%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1634115942611{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}&#8221;]\n<h4 style=\"text-align: center;\">SOCIAL MEDIA MANAGEMENT<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1634115836700{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">EUROPE<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1632498389037{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}&#8221;]\n<p class=\"p1\" style=\"text-align: center;\"><span class=\"s1\"><b>Sustainability<\/b><\/span> and <span class=\"s1\"><b>quality<\/b><\/span> are the distinctive values of Comfort Zone, which are communicated on all the brand&#8217;s social channels through the <span class=\"s1\"><b>#ConsciousSkinScience<\/b><\/span> concept. The digital communication plan has an <span class=\"s1\"><b>international<\/b><\/span> scope and aims at increasing the brand&#8217;s awareness as well as encouraging online sales through a 360 \u00b0 activity that also includes the <span class=\"s1\"><b>content production<\/b><\/span> and <span class=\"s1\"><b>influencer marketing <\/b><\/span>activities.<\/p>\n<p class=\"p1\" style=\"text-align: center;\">The <span class=\"s1\"><b>IGS<\/b><\/span>, created ad hoc for the brand&#8217;s target, have the fundamental role of increasing awareness and engagement of the profile thanks to the various features and to drive traffic to the e-shop. Corporate-oriented <span class=\"s1\"><b>IGTVs<\/b><\/span> create a storytelling about the company and the science behind the formulations. We have also integrated <span class=\"s1\"><b>Reels<\/b><\/span> into the social strategy, as an essential tool at the moment and functional to engagement, and <span class=\"s1\"><b>Guides<\/b><\/span>, through which we provide useful tips to fans, guiding them in their choice of products according to the different needs of their skin.<\/p>\n[\/vc_column_text][vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1604938091250{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME CONTENTS<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n[\/vc_column_text][vc_media_grid grid_id=&#8221;vc_gid:1637075793118-e158f1d4-69dc-4&#8243; include=&#8221;8507,8478,8508,9537,9543,9542&#8243;][vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1604938136538{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">RESULTS<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-users&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">TOTAL FANBASE<\/p>\n<h2 style=\"text-align: center;\">+59.5K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-eye&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">IMPRESSIONS<\/p>\n<h2 style=\"text-align: center;\">+1K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-heart&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">ENGAGEMENT RATE<\/p>\n<h2 style=\"text-align: center;\">+3%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space][vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1634115714344{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">US<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1634045876620{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}&#8221;]\n<p class=\"p1\" style=\"text-align: center;\"><i>Digital Dust<\/i> coordinates the digital communication of <i>Comfort Zone<\/i> internationally. As for the US territory, the brand&#8217;s social networks are managed locally by our partner Agency <i>Scout<\/i> <i>Digital<\/i> based in NY.<\/p>\n<p class=\"p1\" style=\"text-align: center;\">Through an ad-hoc <span class=\"s1\"><b>editorial plan <\/b><\/span>the key values of the brand are expressed, such as sustainability, professionalism and efficacy of the products as well as their Made in Italy origin.<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><span class=\"s1\"><b>Instagram Stories, IGTV <\/b><\/span>and <span class=\"s1\"><b>Reels<\/b><\/span> encourage engagement with the fanbase and drive traffic to the e-shop with the aim of generating sales.<\/p>\n<p class=\"p1\" style=\"text-align: center;\">In addition, <span class=\"s1\"><b>Pinterest<\/b><\/span> is an important social platform for the American market, to inspire the community through images and boards that contain tips and advice on how to best use the products.<\/p>\n[\/vc_column_text][vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1604938091250{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME CONTENTS<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n[\/vc_column_text][vc_media_grid grid_id=&#8221;vc_gid:1637075793124-6ee520c9-3daa-3&#8243; include=&#8221;9540,9531,9529,7107,7095,7116&#8243;][vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1604938136538{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">RESULTS<\/h5>\n<h5 style=\"text-align: center;\"><\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-users&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">TOTAL FANBASE<\/p>\n<h2 style=\"text-align: center;\">+15K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-eye&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">IMPRESSIONS<\/p>\n<h2 style=\"text-align: center;\">+3.6M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_icon icon_fontawesome=&#8221;fa fa-heart&#8221; color=&#8221;black&#8221; size=&#8221;xl&#8221; align=&#8221;center&#8221;][vc_column_text]\n<p style=\"text-align: center;\">ENGAGEMENT RATE<\/p>\n<h2 style=\"text-align: center;\">+7.5%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1548087803004{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}&#8221;]\n<h4 style=\"text-align: center;\">CONTENT PRODUCTION<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1630399584753{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}&#8221;]\n<p class=\"p1\" style=\"text-align: center;\"><em>Digital Dust<\/em> has creates for <span class=\"s1\"><b>Comfort Zone <\/b><\/span>appealing, engaging <span class=\"s1\"><b>green-oriented <\/b><\/span>and <span class=\"s1\"><b>evocative <\/b><\/span>contents. The main goals of the collaboration are the <span class=\"s1\"><b>awareness<\/b><\/span> on the product and the increase of <span class=\"s1\"><b>engagement<\/b><\/span> and <span class=\"s1\"><b>consideration<\/b><\/span> on the official social channels of the brand.<\/p>\n<p class=\"p2\" style=\"text-align: center;\">By offering a <span class=\"s1\"><b>creative direction and strategic advice <\/b><\/span>aimed at designing and creating original and dynamic social content, it will be possible to create a new and engaging storytelling.<\/p>\n<p class=\"p2\" style=\"text-align: center;\"><span class=\"s1\"><b>Content Production <\/b><\/span>is driven<span class=\"s1\"> by <b>Creative Strategy, <\/b><\/span>Digital Dust will therefore develop a strategy aimed at enhancing the image of the brand through the synergy between <span class=\"s1\"><b>creative expertise<\/b><\/span> and <span class=\"s1\"><b>identification of suppliers<\/b><\/span> that gives value to the digital communication.<\/p>\n[\/vc_column_text][vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1549021589786{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=&#8221;25&#8243; grid_id=&#8221;vc_gid:1637075793129-578e04e7-cf7d-6&#8243; include=&#8221;7744,7743,7748,9335,9337,9336&#8243;][\/vc_column][\/vc_row][vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1620322465326{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}&#8221;]\n<p class=\"p1\" style=\"text-align: center;\"><em>Digital Dust<\/em> has been collaborating for one year and continues to collaborate with <span class=\"s1\"><b>Comfort Zone <\/b><\/span>to create awareness on the product and increase <span class=\"s1\"><b>engagement<\/b><\/span> and <span class=\"s1\"><b>consideration<\/b><\/span> on the official social channels of the brand.<\/p>\n<p class=\"p2\" style=\"text-align: center;\">From to the launch of the new Comfort Zone\u2019s line, <span class=\"s1\"><b>Sacred Nature<\/b><\/span>, to the continuous communication of ongoing promotions, lines and brand\u2019s values, <em>Digital Dust<\/em> has developed a dedicated<span class=\"s1\"><b> content production<\/b><\/span>, coordinating the whole process from creative <span class=\"s1\"><b>brainstorming<\/b><\/span> to shooting.<\/p>\n<p class=\"p4\" style=\"text-align: center;\"><em>Digital Dust<\/em> has conceived and executed ad hoc photographic services dealing at 360 \u00b0 with the <span class=\"s1\"><b>artistic direction<\/b><\/span> of the various contents, making a visual and a homogeneous image in line with the brand identity and its pillars.<\/p>\n[\/vc_column_text][vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1549021589786{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=&#8221;25&#8243; grid_id=&#8221;vc_gid:1637075793130-b163d31a-a920-2&#8243; include=&#8221;7750,7749,7751,8513,8514,8512&#8243;][vc_column_text animation=&#8221;animation top-to-bottom&#8221; css=&#8221;.vc_custom_1634115658615{background-color: #fafafa !important;}&#8221;]\n<h5 style=\"text-align: center;\">VIDEO TEASER<\/h5>\n[\/vc_column_text][vc_video link=&#8221;<a href=\"https:\/\/youtu.be\/HmkOcs5MNMI&#038;#8221\" rel=\"nofollow\">https:\/\/youtu.be\/HmkOcs5MNMI&#038;#8221<\/a>; el_width=&#8221;70&#8243; align=&#8221;center&#8221;][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_divider_position=&#8221;bottom&#8221;][vc_column][vc_empty_space][vc_column_text css=&#8221;.vc_custom_1610539895984{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}&#8221;] Comfort Zone has entrusted Digital Dust with the annual management and coordination of its 360\u00b0 digital communication at an international level. Sustainability, refinement and high quality of products and treatments are\u00a0the brand&#8217;s distinctive values, and the&hellip;<\/p>\n","protected":false},"author":4,"featured_media":8479,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-7408","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-beauty-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comfort Zone Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Comfort Zone Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/comfortzone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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