{"id":7482,"date":"2020-12-16T18:28:28","date_gmt":"2020-12-16T18:28:28","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=7482"},"modified":"2020-12-17T14:59:48","modified_gmt":"2020-12-17T14:59:48","slug":"berna","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/berna\/","title":{"rendered":"Berna"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1608142871270{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL INFLUENCER CAMPAIGN<\/strong><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1608142932390{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

To celebrate 70 years of Berna milk<\/b><\/span>, linked to the Campania heritage, Digital<\/i> Dust<\/i> has designed and coordinated a campaign involving mommy lifestyle<\/b><\/span> and food<\/b><\/span> influencers<\/b><\/span> who present a particularly large audience in the reference area.<\/p>\n

The selected talents were Miriam<\/b><\/span> Candurro<\/b><\/span>, Marica<\/b><\/span> Ferrillo<\/b><\/span>, Roberta<\/b><\/span> Ascione<\/b><\/span>, Mariapaola<\/b><\/span> Lendi<\/b><\/span>, Arianna<\/b><\/span> Borzacchelli<\/b><\/span> and Giusy<\/b><\/span> Trovato<\/b><\/span>. Each talent has published 2 IGPost and 2 set of IGStory that refer to the\u00a0 <\/span>to the concept of #GenerazioneBerna<\/b><\/span> with the idea of family\u00a0 <\/span>tradition handed down from generation to generation<\/b><\/span>.<\/p>\n

A total of <\/span>11 IGPost and 49 dedicated IGStories<\/b> have been published, with a <\/span>total<\/b> reach<\/b> of <\/span>770.700 followers<\/b>, over <\/span>1M<\/b> impressions<\/b> and an <\/span>engagement<\/b> rate<\/b> of <\/span>6.50%<\/b> calculated on the posts.<\/span><\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604937528950{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n
<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Arianna Borzacchelli<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Miriam Candurro<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Marica Ferrillo<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Roberta Ascione<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938091250{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n
<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1608217167322-e8b770e2-6e84-2″ include=”7486,7485,7483,7488,7487,7490″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938136538{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n
<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+770K<\/strong><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+1.1M<\/strong><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-heart” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+6.50%<\/strong><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1608142871270{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] DIGITAL INFLUENCER CAMPAIGN [\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1608142932390{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px…<\/p>\n","protected":false},"author":4,"featured_media":7489,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-7482","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-food-beverage-en"],"acf":[],"yoast_head":"\nBerna Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Berna Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/berna\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Berna Case History | Digital Dust Agency\" \/>\n<meta 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