{"id":7848,"date":"2020-12-16T10:00:32","date_gmt":"2020-12-16T10:00:32","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=7848"},"modified":"2021-01-22T15:16:13","modified_gmt":"2021-01-22T15:16:13","slug":"backmarket","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/backmarket\/","title":{"rendered":"Back Market"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1611267949168{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Back Marke<\/strong>t, after its debut in France and the USA, lands in Italy and entrusts Digital Dust<\/em> with the care of the brand’s annual digital communication strategy.<\/p>\n

Digital Dust<\/em> has managed to interpret the temporary market and brand needs and the demand of potential consumers, always relying on the values<\/strong> of attention to economic savings, environmental sustainability and product quality that is always guaranteed. The contents of the digital campaigns, in particular, are aimed at enhancing technology as a precious support and Back Market as the best ally with its offer of refurbished products, allowing to reduce the waste of products that live a second life, fully functional, guaranteed and certificates.<\/p>\n

Digital Dust<\/em> has created important digital campaigns divided into different periods of the year dedicated to strategic commercial moments for the brand.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1604946017211{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1611269573860{background-color: #fafafa !important;}”]\n
#ECOTECH<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1611269952430{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/em> created a digital strategy to allow talents to show the benefits that the Back Market<\/strong> site offer during Black Friday<\/strong>. The campaign takes the name of #EcoTech<\/strong>, the aims to highlight the sustainable way to buy technologies, especially during Black Friday. To increase the online consideration of the target audience were involved\u00a08 talents<\/strong>. The campaign idea was designed to reach different audiences by proposing an engaging format through different influencers, both Instagrammers<\/strong> and Youtubers<\/strong>, with different hobbies and characteristics.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604937528950{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n
<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Alessandro Parabiaghi<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Francesco Galati<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Marcello Ascani<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Simone Paciello<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938091250{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n
<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1611270208056-cd9feb5e-8866-1″ include=”7856,7859,7857″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938136538{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n
<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1611270268791{background-color: #fafafa !important;}”]\n
#GREENXMAS<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1611270334139{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/em> created a\u00a0 <\/span>digital strategy to allow talents to show the benefits that the Back Market<\/strong> site offer before Christmas<\/strong>. The campaign takes the name of #GreenXmas<\/strong>, the aims to highlight the sustainable way to shop for technologies, especially during Christmas time, in which the amount of purchases is generally higher than the rest of the year. An excellent opportunity to buy sustainable gifts! To increase the online consideration of the target audience were involved\u00a06 talents<\/strong>. The campaign idea was designed to reach different audiences by proposing an engaging format through different influencers, both Instagrammers<\/strong> and Youtubers<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604937528950{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n
<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Amedeo Preziosi<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Gabriele Vagnato<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Giorgio Muratori<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Matteo Pelusi<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938091250{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n
<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1611270244226-dadea938-4e78-6″ include=”7864,7865,7866″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938136538{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n
<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+3<\/strong>9.2M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+7.9M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-heart” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+2%<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1611269132168{background-color: #fafafa !important;}”]\n
#BACK2REALITY<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1611269120524{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/em> has selected influencers to share advices on how to recreate beautiful shots with their smartphone (at home, office, gym) with useful tips and tricks under the campaign tag:\u00a0#Back2Reality<\/strong>.<\/p>\n

\u00a0To increase the online consideration of the target audience were involved\u00a05 talents<\/strong>\u00a0who have interpreted the theme while showing the Back Market<\/strong> Smartphones. The campaign idea was designed to reach different audiences by proposing an engaging format through different influencers, both Instagrammers<\/strong> and Youtubers<\/strong>, with different hobbies and characteristics.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604937528950{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n
<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Chiara Facchetti<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Francesca Ferragni<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Ilaria Rodella<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Nelson Venceslai<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938091250{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n
<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1611270208074-aa88d88e-2c25-10″ include=”7853,7855,7854″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938136538{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n
<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+15.9M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+6.4M<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-heart” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+5%<\/strong><\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1611266828255{background-color: #fafafa !important;}”]\n
#RESTIAMOVICINI<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1611266871593{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

During the lockdown<\/strong>,\u00a0Digital Dust<\/em>\u00a0suggested widening the focus on the variety of products. Spending a lot of time at home brings out the need for appliances to facilitate our lives and devices which allow us to stay in touch.<\/p>\n

\u00a0Digital Dust invited the influencers to share how they have stayed in touch with their loved ones in this difficult times: 6 talents<\/strong>\u00a0have interpreted the theme while showing the brand\u2019s products.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604937528950{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n
<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Ambra Ronconi<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Francesca Crescentini<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Matteo Bruno<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Stefano Sala<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938091250{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n
<\/h5>\n[\/vc_column_text][vc_masonry_media_grid gap=”25″ grid_id=”vc_gid:1611270208082-c40a205f-97c3-8″ include=”7850,7849,7851″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938136538{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n
<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+20M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+6.7M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-heart” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+2.9%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom” el_class=”align-center”][vc_column offset=”vc_col-lg-11 vc_col-md-10″][vc_column_text css=”.vc_custom_1611267949168{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] Back Market, after its debut in France and the USA, lands in Italy and entrusts Digital Dust with the care of the brand’s annual digital communication strategy. Digital Dust has managed to…<\/p>\n","protected":false},"author":4,"featured_media":7850,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-7848","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-miscellaneous"],"acf":[],"yoast_head":"\nBack Market Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Back Market Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/backmarket\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Back Market Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Back Market Case History: scopri il progetto 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