{"id":8548,"date":"2020-12-17T09:00:47","date_gmt":"2020-12-17T09:00:47","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=8548"},"modified":"2021-11-16T15:29:23","modified_gmt":"2021-11-16T15:29:23","slug":"luisa-spagnoli","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/luisa-spagnoli\/","title":{"rendered":"Luisa Spagnoli"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1624369519254{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dus<\/em>t collaborates with Luisa Spagnoli <\/b><\/span>to create awareness<\/b><\/span> on the product and increase engagement and consideration<\/b><\/span> on the official social channels of the brand.<\/p>\n

Digital Dust<\/em> has taken care of the art direction<\/b><\/span> of the different contents at 360\u00b0, ensuring visual homogeneity and an image in line with the brand identity<\/b><\/span>.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1610893582960{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1624370797299{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n
AMBASSADORSHIP<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1624370845300{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

In order to generate awareness<\/b><\/span> and raise the brand’s positioning at national and international level, Digital Dust<\/em> conceived and managed an Ambassadorship<\/b><\/span> activity for Luisa Spagnoli<\/b><\/span> that saw 3 influencers as protagonists: Giulia Valentina<\/strong>, Diletta Amenta<\/strong> and Tatjana Catic<\/strong>.<\/p>\n

The talents have periodically published a series of contents on their Instagram profiles, promoting<\/strong> the collections<\/strong> and events<\/strong> related to Luisa Spagnoli, such as presentations<\/strong> and fashion shows<\/strong>.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1552038146433{background-color: #f9f9f9 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1637076348817-265161ea-1791-10″ include=”8288,8271,8618,8616,8272,8261″][vc_column_text css=”.vc_custom_1616418832821{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+46.7M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+9.3M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+14.72%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1624371303180{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

DPR CAMPAIGN<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1624371282193{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

In order to create online<\/b><\/span> buzz<\/b><\/span> around Luisa<\/b><\/span> Spagnoli<\/b><\/span>, Digital Dus<\/em>t has manages a flash DPR activity<\/b><\/span> with the involvement of Giorgia Lucini<\/b><\/span>, digital influencer and brand enthusiast.<\/p>\n

The influencer, in exchange of some Luisa Spagnoli total looks, has created a series of contents for her profile and for the brand social media accounts.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1552038146433{background-color: #f9f9f9 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1637076348827-70fff500-8ab1-2″ include=”8250,8251,8252″][vc_column_text css=”.vc_custom_1616418832821{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+3.5M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+1.5M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+6.96%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1624371484310{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

DIGITAL INFLUENCER CAMPAIGN<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1624371734659{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Luisa Spagnoli<\/b><\/span>‘s profile hosted two IG Live to keep the brand\u2019s followers company during quarantine by involving a series of national influencers.<\/p>\n

On May 2<\/b><\/span>, Benedetta Parodi<\/b><\/span> connected via IG Live from Luisa Spagnoli’s IG profile, entertaining the public, in a total look Luisa Spagnoli, while cooking a chocolate-based recipe, in honour of the founder of the brand and inventor of Italy’s famous Baci Perugina.<\/p>\n

On May 6<\/b><\/span>, Giulia Valentina<\/b><\/span> and Paola Turani<\/b><\/span> held a styling-themed IG live in which they challenged each other in the creation of some looks linked to different occasions of use. Giulia connected from the brand profile and Paola joined from hers. The talents, already ambassadors of the brand, kept the attention of followers high both through the challenge with looks, and by sharing some curiosities about their friendship.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1552038146433{background-color: #f9f9f9 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1637076348833-da5f5f91-e78d-10″ include=”8624,8625″][vc_column_text css=”.vc_custom_1616418832821{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/2″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+13.7M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+2.6M<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1624369915791{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

SOCIAL MEDIA MANAGEMENT<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1637076524166{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Brand values<\/b> is communicated \u200b\u200bthrough<\/span> quality contents<\/b>, increasing <\/span>awareness<\/b> and <\/span>follower<\/b>.<\/p>\n

The editorial plan<\/strong> is aimed at spreading the brand by showing new collection products through campaign shots <\/b><\/span>and influencer contents.<\/b><\/span><\/p>\n

Stories<\/b><\/span>, created ad hoc for the profile target<\/b><\/span>, have the fundamental role to increase the profile engagement<\/b><\/span> thanks to instagram features<\/strong> and contents<\/strong> in line with the feed publications.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1552038146433{background-color: #f9f9f9 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1637076348838-6bf24286-ec5e-10″ include=”8614,8613,8612,8611,8610,8609″][vc_column_text css=”.vc_custom_1616418832821{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

FOLLOWERS GROWTH RATE<\/p>\n

+1.2%<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

REACH<\/p>\n

+1.1M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+3.4%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1624368034209{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

CONTENT PRODUCTION<\/h4>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1624369260276{background-color: #f9f9f9 !important;}”]\n

SS 21<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1624369422156{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the Season SS21<\/b><\/span> Digital Dust suggests the concept Urban Air<\/b><\/span>.\u00a0 <\/span><\/p>\n

The Luisa Spagnoli woman surrounded by an urban scenario enjoy a moment of pause and reflection while walking inside a flat with a Rooftop overlooking the Milan skyline.<\/p>\n

The content production will include shots of worn and total look videos of the selected garments.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1552038146433{background-color: #f9f9f9 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1637076348847-9ad3cce9-fa80-2″ include=”8179,8178,8177,8176,8174,8172″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1624368802414{background-color: #f9f9f9 !important;}”]\n
FW20\/21<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1624368850477{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the Season FW20\/21<\/strong> Digital Dust<\/em> suggests an outdoor shooting in the private museum of Casa degli Atellani<\/strong> in Milan.<\/p>\n

A secret location where the Luisa Spagnoli woman can breath and take a break while walking through the beautiful garden and inside the house.<\/p>\n

The content production will include worn shots and the total look video of selected garments.<\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1552038146433{background-color: #f9f9f9 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1637076348849-30bc5916-cdf0-7″ include=”6987,6986,6988,6978,6983,6977″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1624369635480{background-color: #f9f9f9 !important;}”]\n
Milano Fashion Week \u2013 FW 20<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1624368629307{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the Luisa Spagnoli FW20<\/strong> Show Digital Dust<\/em>\u00a0has created a project that includes: video teaser<\/b>, social coverage<\/b> of the event and post-show <\/b>reveal phase.<\/p>\n

Focusing on the print of the sweatshirt<\/strong>, the gift to the guests attending the event, Digital Dust creates an animated video<\/b> in which the polka dots,\u00a0iconic symbol of the brand, move and reveal all the information relating to the event.<\/p>\n

The colors<\/b> reflect the ones of the collection and of the location for this season.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1552038146433{background-color: #f9f9f9 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1637076348850-e0ab4871-00ec-3″ include=”6808,6809,6813,6810,9004,6811,6814,8559,8561″][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_column_text css=”.vc_custom_1624369641848{background-color: #f9f9f9 !important;}”]\n
Milano Fashion Week \u2013 SS 20<\/h5>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1624368113255{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/em> begins his collaboration with Luisa Spagnoli on the occasion of the SS20 women’s show<\/strong> during the MFW<\/b>.<\/p>\n

The historic Italian brand has relied on Digital Dust<\/em> to develop a project that includes the creation of the video teaser<\/strong>, the social coverage<\/strong> of the event and the post-catwalk reveal phase<\/strong>.<\/p>\n

The viewer is introduced into a dreamlike<\/strong> and enchanted<\/strong> world<\/strong> inspired by Marrakech<\/strong> that illustrates precious architectural geometries that flow endlessly in a hypnotic succession of columns and arches, enriched by the presence of a bewitching silhouette of a woman<\/strong>, the same one that Luisa Spagnoli wears.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1552038146433{background-color: #f9f9f9 !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1637076348852-18edf2c6-425c-9″ include=”6343,6342,6341,6344,6352,6346,6345,6349,6351″][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1624369519254{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] Digital Dust collaborates with Luisa Spagnoli to create awareness on the product and increase engagement and consideration on the official social channels of the brand. Digital Dust has taken care of the art direction of the…<\/p>\n","protected":false},"author":4,"featured_media":8182,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-8548","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion-en"],"acf":[],"yoast_head":"\nLuisa Spagnoli Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Luisa Spagnoli Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/luisaspagnoli\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luisa Spagnoli Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Luisa Spagnoli Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitaldustagency.com\/portfolio\/luisaspagnoli\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Dust Agency\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-16T15:29:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2019\/10\/210211_LUISASPAGNOLI_SHOOT_5_196-scaled.jpg?fit=1280%2C1920&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" 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