{"id":9036,"date":"2020-12-17T10:05:09","date_gmt":"2020-12-17T10:05:09","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=9036"},"modified":"2021-11-05T10:04:27","modified_gmt":"2021-11-05T10:04:27","slug":"shampora","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/shampora\/","title":{"rendered":"Shampora"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1625046055202{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1625044998379{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/i> designed a long-term Digital Campaign in Italy<\/b><\/span> and Spain<\/b><\/span> to strengthen Shampora’s brand awareness<\/b><\/span>, drive traffic to its website<\/b><\/span> and generate conversions<\/b><\/span>.<\/p>\n

The campaign involves different talents, both big and celebrities such as Giulia De Lellis and Marta Sierra, but also medium such as Stefano Guerrera and Blanca Pombo. Through a structured storytelling studied over time, the Social Influencers show the world of Shampora and the customization service that characterizes it, communicating the value set that makes this brand so unique and special.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604937528950{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n
<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Annie Mazzola<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Cintia Garcia<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Llanos Blanco<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Stefano Guerrera<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938091250{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n
<\/h5>\n[\/vc_column_text][vc_media_grid grid_id=”vc_gid:1636106590914-3c03aac2-bbba-5″ include=”9066,9063,9062,9043,9054,9056,9060,9057,9038″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938136538{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n
<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-heart” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL FANBASE<\/p>\n

+9.8M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+16.3M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+15M<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1624974978785{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

SEEDING ACTIVITY<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1625045293656{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Digital Dust<\/i> has structured a long-term seeding activity for Shampora<\/b><\/span>, aimed at engaging a number of targeted talents. The seeding activity allows the talents to create their own bespoke products<\/b><\/span> through Shampora’s online test, thus discovering the brand’s customisation experience<\/b><\/span>.<\/p>\n

The numerous spontaneous stories show how the Made to Measure products are purchased and delivered, customising not only the ingredients but also the fragrances and packaging. The talents include: Muriel, Valentina Cabassi, Alice Luvisoni and Sara Moschini.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604937528950{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n
<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Alice Luvisoni<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Muriel<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Sara Moschini<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Valentina Cabassi<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938091250{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n
<\/h5>\n[\/vc_column_text][vc_media_grid grid_id=”vc_gid:1636106590921-71d678a9-474d-3″ include=”9076,9077,9079,9084,9085,9087″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938136538{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n
<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-heart” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL FANBASE<\/p>\n

+4.2M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+581.8K<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+439.3K<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1625046055202{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] DIGITAL CAMPAIGN [\/vc_column_text][vc_column_text css=”.vc_custom_1625044998379{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] Digital Dust designed a long-term Digital…<\/p>\n","protected":false},"author":4,"featured_media":9061,"comment_status":"closed","ping_status":"closed","template":"","tags":[87,88],"class_list":["post-9036","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-comfortzone-en","tag-sacrednature-en","portfolio-category-beauty"],"acf":[],"yoast_head":"\nShampora Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Shampora Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/shampora\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shampora Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Shampora Case History: scopri il 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