{"id":9112,"date":"2022-07-11T12:30:14","date_gmt":"2022-07-11T12:30:14","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=9112"},"modified":"2022-08-31T15:13:27","modified_gmt":"2022-08-31T15:13:27","slug":"sotherga","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/sotherga\/","title":{"rendered":"Sotherga"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1625051721445{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL INFLUENCER CAMPAIGN & DPR ACTIVITY<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1661958794378{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Sotherga<\/b><\/span>, an exclusive clinic for aesthetic medicine, has entrusted Digital Dust<\/i> with the coordination of its Digital PR activities.<\/p>\n

Each month, selected talents are invited to try the treatments best suited to their needs. Digital Dust<\/em> has also structured the Digital Campaign dedicated to Lumenis<\/b><\/span>, the latest generation technology for the prevention and treatment of melanoma. The talents Marica Pellegrinelli and Imen Jane <\/b><\/span>were selected to raise awareness around the theme of prevention<\/b><\/span> through a value-based storytelling constructed thanks to a dialogue with Sotherga’s experts in dermatology. A dialogue that could also directly involve followers in a Q&A format for a positive initiative of education and awareness.<\/b><\/span><\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604937528950{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n
<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Armela Jakova<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Erika Boldrin<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Manuel Otgianu<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Marica Pellegrinelli<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938091250{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n
<\/h5>\n[\/vc_column_text][vc_media_grid grid_id=”vc_gid:1661958750226-22bcdbed-be5e-7″ include=”9128,9130,9144,9118,9127,9125,9143,9141,9142″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938136538{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n
<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL FANBASE<\/p>\n

\n
\n
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+6.2M<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+2.9M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-heart” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+3%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1625051721445{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] DIGITAL INFLUENCER CAMPAIGN & DPR ACTIVITY [\/vc_column_text][vc_column_text css=”.vc_custom_1661958794378{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] Sotherga, an…<\/p>\n","protected":false},"author":4,"featured_media":9129,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-9112","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-beauty-en"],"acf":[],"yoast_head":"\nSotherga Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Sotherga Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/sotherga\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sotherga Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Sotherga Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta 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