{"id":9239,"date":"2021-08-31T10:30:48","date_gmt":"2021-08-31T10:30:48","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=9239"},"modified":"2021-08-31T08:55:39","modified_gmt":"2021-08-31T08:55:39","slug":"rogergallet","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/rogergallet\/","title":{"rendered":"Roger & Gallet"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1630395589848{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN & SEEDING<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1630395930439{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

Roger & Gallet <\/b><\/span>entrusted Digital Dust with the coordination of Digital PR activities<\/b><\/span> for the launch of the Fleur de Figuier Limited Edition fragrance<\/b><\/span> and the communication of the brand’s iconic products.<\/p>\n

With the aim of raising awareness and increasing online buzz, a Digital Campaign <\/b><\/span>and targeted Seeding<\/b><\/span> was structured.<\/p>\n

The activation involved 6 talents who celebrated the story of the brand and the products for a sensory immersion through the production of digital content. For the Seeding activity, almost 60 talents were involved, who were sent a wicker suitcase and received the products accompanied by a flayer with information about the brand and the campaign handles.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1552034707678{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Catherine Poulain<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Diletta Amenta<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Ilaria Di Vaio<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Nima Benati<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1610037130548{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid grid_id=”vc_gid:1630396452985-0f9099c2-e71e-5″ include=”9313,9304,9306,9301,9298,9308″][vc_column_text css=”.vc_custom_1610037187217{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL FANBASE<\/p>\n

+8.4M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+1.3M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

REACH<\/p>\n

+1.1M<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1630395589848{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] DIGITAL CAMPAIGN & SEEDING [\/vc_column_text][vc_column_text css=”.vc_custom_1630395930439{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] Roger & Gallet entrusted…<\/p>\n","protected":false},"author":4,"featured_media":9315,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-9239","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-beauty-en"],"acf":[],"yoast_head":"\nRoger & Gallet Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Roger & Gallet Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/en\/portfolio\/rogergallet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roger & Gallet Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Roger & Gallet Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digitaldustagency.com\/en\/portfolio\/rogergallet\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Dust Agency\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2021\/08\/post-foto-2-1.jpg?fit=1440%2C1920&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/portfolio\\\/rogergallet\\\/\",\"url\":\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/portfolio\\\/rogergallet\\\/\",\"name\":\"Roger & Gallet Case History | Digital Dust Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/portfolio\\\/rogergallet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/portfolio\\\/rogergallet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/digitaldustagency.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/post-foto-2-1.jpg?fit=1440%2C1920&ssl=1\",\"datePublished\":\"2021-08-31T10:30:48+00:00\",\"description\":\"Roger & Gallet Case History: scopri il progetto digital che abbiamo realizzato.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/portfolio\\\/rogergallet\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/portfolio\\\/rogergallet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/portfolio\\\/rogergallet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/digitaldustagency.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/post-foto-2-1.jpg?fit=1440%2C1920&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/digitaldustagency.com\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/post-foto-2-1.jpg?fit=1440%2C1920&ssl=1\",\"width\":1440,\"height\":1920},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/portfolio\\\/rogergallet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/digitaldustagency.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Roger & Gallet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/#website\",\"url\":\"https:\\\/\\\/digitaldustagency.com\\\/\",\"name\":\"Digital Dust Agency\",\"description\":\"Milano\",\"publisher\":{\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/digitaldustagency.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/#organization\",\"name\":\"Digital Dust Agency\",\"url\":\"https:\\\/\\\/digitaldustagency.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/digitaldustagency.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/digitaldustagency.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/logo.png\",\"width\":1000,\"height\":1000,\"caption\":\"Digital Dust Agency\"},\"image\":{\"@id\":\"https:\\\/\\\/digitaldustagency.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Roger & Gallet Case History | Digital Dust Agency","description":"Roger & Gallet Case History: scopri il progetto digital che abbiamo realizzato.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/digitaldustagency.com\/en\/portfolio\/rogergallet\/","og_locale":"en_US","og_type":"article","og_title":"Roger & Gallet Case History | Digital Dust Agency","og_description":"Roger & Gallet Case History: scopri il progetto digital che abbiamo realizzato.","og_url":"https:\/\/digitaldustagency.com\/en\/portfolio\/rogergallet\/","og_site_name":"Digital Dust Agency","og_image":[{"width":1440,"height":1920,"url":"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2021\/08\/post-foto-2-1.jpg?fit=1440%2C1920&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/digitaldustagency.com\/en\/portfolio\/rogergallet\/","url":"https:\/\/digitaldustagency.com\/en\/portfolio\/rogergallet\/","name":"Roger & Gallet Case History | Digital Dust Agency","isPartOf":{"@id":"https:\/\/digitaldustagency.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/digitaldustagency.com\/en\/portfolio\/rogergallet\/#primaryimage"},"image":{"@id":"https:\/\/digitaldustagency.com\/en\/portfolio\/rogergallet\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2021\/08\/post-foto-2-1.jpg?fit=1440%2C1920&ssl=1","datePublished":"2021-08-31T10:30:48+00:00","description":"Roger & Gallet Case History: scopri il progetto digital che abbiamo realizzato.","breadcrumb":{"@id":"https:\/\/digitaldustagency.com\/en\/portfolio\/rogergallet\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/digitaldustagency.com\/en\/portfolio\/rogergallet\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitaldustagency.com\/en\/portfolio\/rogergallet\/#primaryimage","url":"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2021\/08\/post-foto-2-1.jpg?fit=1440%2C1920&ssl=1","contentUrl":"https:\/\/i0.wp.com\/digitaldustagency.com\/wp-content\/uploads\/2021\/08\/post-foto-2-1.jpg?fit=1440%2C1920&ssl=1","width":1440,"height":1920},{"@type":"BreadcrumbList","@id":"https:\/\/digitaldustagency.com\/en\/portfolio\/rogergallet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/digitaldustagency.com\/en\/"},{"@type":"ListItem","position":2,"name":"Roger & Gallet"}]},{"@type":"WebSite","@id":"https:\/\/digitaldustagency.com\/#website","url":"https:\/\/digitaldustagency.com\/","name":"Digital Dust Agency","description":"Milano","publisher":{"@id":"https:\/\/digitaldustagency.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/digitaldustagency.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/digitaldustagency.com\/#organization","name":"Digital Dust Agency","url":"https:\/\/digitaldustagency.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/digitaldustagency.com\/#\/schema\/logo\/image\/","url":"https:\/\/digitaldustagency.com\/wp-content\/uploads\/2017\/11\/logo.png","contentUrl":"https:\/\/digitaldustagency.com\/wp-content\/uploads\/2017\/11\/logo.png","width":1000,"height":1000,"caption":"Digital Dust Agency"},"image":{"@id":"https:\/\/digitaldustagency.com\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/portfolio\/9239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/comments?post=9239"}],"version-history":[{"count":3,"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/portfolio\/9239\/revisions"}],"predecessor-version":[{"id":9328,"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/portfolio\/9239\/revisions\/9328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/media\/9315"}],"wp:attachment":[{"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/media?parent=9239"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitaldustagency.com\/en\/wp-json\/wp\/v2\/tags?post=9239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}