{"id":9460,"date":"2021-09-23T21:18:39","date_gmt":"2021-09-23T21:18:39","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=9460"},"modified":"2022-08-26T15:00:30","modified_gmt":"2022-08-26T15:00:30","slug":"gaelle-paris","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/gaelle-paris\/","title":{"rendered":"GA\u00ebLLE Paris Woman"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1617897129034{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL INFLUENCER CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1632431917103{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the launch of the SS21 collection, GA\u00ebLLE Paris<\/b><\/span> charged Digital Dust <\/i>to set up a digital campaign aimed at increasing awareness <\/b><\/span>and online consideration <\/b><\/span>of the brand, as well as the traffic to the website.<\/p>\n

In particular, Digital Dust <\/i>took care of the creation and the management of a Digital PR strategy, that involved 5 influencers, such as Giulia De Lellis and Gabrielle Caunesil. The selected talents created ad hoc contents under the form of Insta stories and posts. Each talent interpreted GA\u00ebLLE\u2019s SS21 collection according to their own personality, creating authentic and engaging contents capable of transporting their audience on a journey through the GA\u00ebLLE universe.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1552034707678{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Francesca Sofia Novello<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Gabrielle Caunesil<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Giulia De Lellis<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Marica Pellegrinelli<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1617898134009{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_masonry_media_grid grid_id=”vc_gid:1632431649801-138a7eaa-66de-1″ include=”9492,9487,9490,9486,9488,9489″][vc_column_text css=”.vc_custom_1617898163394{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL REACH<\/p>\n

+7M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+6.6M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+3.9%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1617897129034{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] DIGITAL INFLUENCER CAMPAIGN [\/vc_column_text][vc_column_text css=”.vc_custom_1632431917103{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] For the launch of the…<\/p>\n","protected":false},"author":4,"featured_media":9474,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-9460","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-fashion"],"acf":[],"yoast_head":"\nGA\u00ebLLE Paris Woman Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"GA\u00ebLLE Paris Woman Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/en\/portfolio\/gaelle-paris\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GA\u00ebLLE Paris Woman Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"GA\u00ebLLE Paris Woman Case 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