{"id":9612,"date":"2021-11-05T11:15:50","date_gmt":"2021-11-05T11:15:50","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=9612"},"modified":"2021-11-05T11:16:38","modified_gmt":"2021-11-05T11:16:38","slug":"roger-gallet","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/roger-gallet\/","title":{"rendered":"Roger & Gallet"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1636110701156{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL CAMPAIGN & SEEDING ACTIVITY<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1636110738099{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

For the launch of the fragrance Fleur de Figuier<\/b><\/span>, Roger & Gallet <\/b><\/span>has entrusted Digital Dust<\/i> with the coordination of Digital Influencer Marketing Activities<\/b><\/span>.<\/p>\n

With the aim of raising awareness and increasing online buzz, a Digital Campaign<\/b><\/span> and Seeding Activity<\/b><\/span> was structured.<\/p>\n

The activation involved 6 Big\/Medium talents who told the heritage of the brand and celebrated the product for a sensory immersion through the production of digital contents. For the Seeding almost 60 talents were involved and were sent an exclusive wicker briefcase with the hero products of the brand.<\/p>\n[\/vc_column_text][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604937528950{background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n
<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Catherine Poulain<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Diletta Amenta<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Ilaria Di Vaio<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Nima Benati<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938091250{background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n
<\/h5>\n[\/vc_column_text][vc_media_grid grid_id=”vc_gid:1636110661620-823fee6e-c1c2-9″ include=”9313,9304,9306,9301,9298,9308″][vc_column_text animation=”animation top-to-bottom” css=”.vc_custom_1604938136538{background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n
<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL FANBASE<\/p>\n

\n
\n
\n
\n
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+8.4M<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+1.3M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-heart” color=”black” size=”xl” align=”center”][vc_column_text]\n

REACH<\/p>\n

+1.1M<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1636110701156{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] DIGITAL CAMPAIGN & SEEDING ACTIVITY [\/vc_column_text][vc_column_text css=”.vc_custom_1636110738099{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] For the launch…<\/p>\n","protected":false},"author":4,"featured_media":9315,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-9612","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-beauty-en"],"acf":[],"yoast_head":"\nRoger & Gallet Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Roger & Gallet Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/portfolio\/roger-gallet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roger & Gallet Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Roger & Gallet Case History: scopri il progetto digital che 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