{"id":9621,"date":"2021-11-08T12:00:18","date_gmt":"2021-11-08T12:00:18","guid":{"rendered":"https:\/\/digitaldustagency.com\/?post_type=portfolio&p=9621"},"modified":"2021-11-10T09:54:34","modified_gmt":"2021-11-10T09:54:34","slug":"italucus","status":"publish","type":"portfolio","link":"https:\/\/digitaldustagency.com\/en\/portfolio\/italucus\/","title":{"rendered":"Italucus"},"content":{"rendered":"
[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1617897129034{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”]\n

DIGITAL INFLUENCER CAMPAIGN<\/h4>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1636367365899{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”]\n

In order to generate awareness and increase the positioning of the brand Italicus<\/b><\/span>, Digital Dust<\/i> has created and managed an integrated Influencer Marketing<\/b><\/span> activity based on three main approaches: a structured Digital Campaign, a Seeding activity and a DPR activity to promote exclusive events around Italy.<\/p>\n

For the Campaign, where selected a series of digital talents in order to creare some special contents that could communicate the Italicus Cup, the brand hero drink, in order to create interest around it. The Seeding activity aimed to generate online buzz around the brand and its heritage. Last, but not least, with the DPR activity the aim was to position the brand and its high end partners (restaurants & bars) in the eyes of a very selected audience.<\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1552034707678{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME INFLUENCERS<\/h5>\n[\/vc_column_text]\t
\n\t\t
\n\t\t\t\t
\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Andrea Aprile<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Armela Jakova<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Rita Capparelli<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t

\n\t\t\"\"\t\t\t\t\t
\n\t\t\t\t
Rocco Adriano Galluccio<\/h6>\n\t\t\t\t

<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t<\/div>\n\t[vc_column_text css=”.vc_custom_1617898134009{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n

SOME CONTENTS<\/h5>\n[\/vc_column_text][vc_media_grid grid_id=”vc_gid:1636538060613-6b9e5a81-8359-0″ include=”9627,9633,9634,9643,9631,9632,9625,9640,9628″][vc_column_text css=”.vc_custom_1617898163394{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #fafafa !important;}”]\n
RESULTS<\/h5>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row thb_divider_position=”bottom”][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-users” color=”black” size=”xl” align=”center”][vc_column_text]\n

TOTAL FANBASE<\/p>\n

+12.3M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-eye” color=”black” size=”xl” align=”center”][vc_column_text]\n

IMPRESSIONS<\/p>\n

+1.8M<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_icon icon_fontawesome=”fa fa-gratipay” color=”black” size=”xl” align=”center”][vc_column_text]\n

ENGAGEMENT RATE<\/p>\n

+6.1%<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row thb_divider_position=”bottom”][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1617897129034{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;background-color: #f9f9f9 !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;}”] DIGITAL INFLUENCER CAMPAIGN [\/vc_column_text][vc_column_text css=”.vc_custom_1636367365899{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 2px !important;padding-right: 2px !important;padding-bottom: 2px !important;padding-left: 2px !important;}”] In order to generate awareness…<\/p>\n","protected":false},"author":4,"featured_media":9637,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-9621","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-food-beverage-en"],"acf":[],"yoast_head":"\nItalucus Case History | Digital Dust Agency<\/title>\n<meta name=\"description\" content=\"Italucus Case History: scopri il progetto digital che abbiamo realizzato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digitaldustagency.com\/en\/portfolio\/italucus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Italucus Case History | Digital Dust Agency\" \/>\n<meta property=\"og:description\" content=\"Italucus Case History: scopri il progetto digital che abbiamo 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