To narrate the new fragrances of the Ingredient collection was involved the photographer and videomaker Gianluca Fellini who traveled to Dubai and Oman to talk about the places that inspired the brand’s products.
The inspirational video shot has been also played inside the Acqua di Parma shops.
On the occasion of the launch of the two new fragrances of Acqua di Parma‘s Ingredient Collection, Digital Dust has created a digital campaign divided into three parts, so as to make the most of new products through effective cross-media communication.
On Instagram, was created a 360° social campaign, with a dedicated editorial plan that generated special multimedia content.
Have been made 18 posts that were shared in mirroring on Instagram and Facebook, a YouTube video and contents specifically for the website.
Instagram post in mirroring on Facebook
other contents for the website
LONGFORM & VIDEO CUTS
To communicate the new elements of the Ingredient collection, was created a digital campaign with the involvement of 17 influencers – including Negin Mirsalehi, Matthew Zorpas, Eleonora Carisi and Marc Forne – who created contents shared on their Instagram profiles inspired by the theme of travel.
BLU MEDITERRANEO – CHINOTTO DI LIGURIA
In 2018, Digital Dust took care of the launch of the new fragrance of the line Acqua di Parma Blu Medittarraneo, Chinotto di Liguria, involving a series of international talents who published contents inspired by the colors and scents of summer in Italy using the dedicated hashtag #JustBreathe.
In 2017, Digital Dust designed a digital campaign to communicate the launch of the exclusive customizable boxes with fragrances from the Acqua di Parma Blu Mediterraneo line.
Were involved in the campaign some influencers, which generated contents characterized by the hashtag #WakeUpYourSenses, and the Canadian illustrator Jeannie Phan, who made drawings inspired by the different fragrances of the line.
In 2016, for the launch of Peonia Nobile the new female fragrance from Acqua di Parma Digital Dust developed a digital campaign that involved influencers who, through their contents, emphasized their link with the fragrance.
Alice De Togni
100 ANNI DI ACQUA DI PARMA
Through a targeted seeding activity, was created buzz online around the centenary of the brand and was given visibilty to the publication “Essere Parma” a prestigious work dedicated to the city of origin of the brand, composed of a photographic volume by Giovanni Gastel and a novel by Antonella Boralevi.
Digital Dust has involved over 30 international talents inviting them to discover and share with their followers the heritage and values of the brand.