EXPERIENCE
To narrate the new fragrances of the Ingredient collection was involved the photographer and videomaker Gianluca Fellini who traveled to Dubai and Oman to talk about the places that inspired the brand’s products.
The inspirational video shot has been also played inside the Acqua di Parma shops.
SOME CONTENTS
CONTENT PRODUCTION
On the occasion of the launch of the two new fragrances of Acqua di Parma‘s Ingredient Collection, Digital Dust has created a digital campaign divided into three parts, so as to make the most of new products through effective cross-media communication.
INSTAGRAM LAUNCH
On Instagram, was created a 360° social campaign, with a dedicated editorial plan that generated special multimedia content.
Have been made 18 posts that were shared in mirroring on Instagram and Facebook, a YouTube video and contents specifically for the website.
THE PROJECT
18
Instagram post in mirroring on Facebook
1
video YouTube
6
cut video
+
other contents for the website
LONGFORM & VIDEO CUTS
CONTENT PRODUCTION
INSPIRATIONAL IMAGES
CINEMAGRAPH ANIMATION
INFLUENCER MARKETING
DIGITAL CAMPAIGN
INGREDIENT COLLECTION
To communicate the new elements of the Ingredient collection, was created a digital campaign with the involvement of 17 influencers – including Negin Mirsalehi, Matthew Zorpas, Eleonora Carisi and Marc Forne – who created contents shared on their Instagram profiles inspired by the theme of travel.
SOME INFLUENCERS
Negin Mirsalehi
Matthew Zorpas
Eleonora Carisi
Marc Forne
SOME CONTENTS
RESULTS
TOTAL REACH
7.4M
IMPRESSIONS
8.5M
ENGAGEMENT RATE
+1.4%
BLU MEDITERRANEO – CHINOTTO DI LIGURIA
In 2018, Digital Dust took care of the launch of the new fragrance of the line Acqua di Parma Blu Medittarraneo, Chinotto di Liguria, involving a series of international talents who published contents inspired by the colors and scents of summer in Italy using the dedicated hashtag #JustBreathe.
SOME INFLUENCERS
Joan Pala
Pari Dust
Isabelle Thordsen
Marta Cygan
SOME CONTENTS
RESULTS
TOTAL REACH
584K
IMPRESSIONS
631K
ENGAGEMENT RATE
+5.9%
BLU MEDITERRANEO
In 2017, Digital Dust designed a digital campaign to communicate the launch of the exclusive customizable boxes with fragrances from the Acqua di Parma Blu Mediterraneo line.
Were involved in the campaign some influencers, which generated contents characterized by the hashtag #WakeUpYourSenses, and the Canadian illustrator Jeannie Phan, who made drawings inspired by the different fragrances of the line.
SOME INFLUENCERS
Sara Escudero
Will Tylor
Amelie Sonnerat
Rose Thomas
SOME CONTENTS
RESULTS
TOTAL REACH
487K
IMPRESSIONS
578K
ENGAGEMENT RATE
+1.7%
PEONIA NOBILE
In 2016, for the launch of Peonia Nobile the new female fragrance from Acqua di Parma Digital Dust developed a digital campaign that involved influencers who, through their contents, emphasized their link with the fragrance.
SOME INFLUENCERS
Alexandra Pereira
Alice De Togni
Tamara Kalinic
Laura Comolli
SOME CONTENTS
RESULTS
TOTAL REACH
859K
IMPRESSIONS
977K
ENGAGEMENT RATE
+1.7%
100 ANNI DI ACQUA DI PARMA
Through a targeted seeding activity, was created buzz online around the centenary of the brand and was given visibilty to the publication “Essere Parma” a prestigious work dedicated to the city of origin of the brand, composed of a photographic volume by Giovanni Gastel and a novel by Antonella Boralevi.
Digital Dust has involved over 30 international talents inviting them to discover and share with their followers the heritage and values of the brand.
SOME INFLUENCERS
Negin Mirsalehi
Alessandra Airò
Fabio Attanasio
Marc Forne
SOME CONTENTS
RESULTS
TOTAL REACH
5.7M
IMPRESSIONS
6.5M
ENGAGEMENT RATE
