DIGITAL CAMPAIGN
In 2016 Alessi instructed Digital Dust to create a digital pr campaign that focused attention on the theme of the gift.
The goal was to ensure that the brand products were considered a suitable gift for all occasions, for this reason the influencers involved have made some Instagram contents using the hashtag #GiftAlessi.
SOME INFLUENCERS
Negin Mirsalehi
Nicolas Simoes
Charlotte De Carle
Valentina Siragusa
SOME CONTENTS
RESULTS
TOTAL REACH
9.9M
IMPRESSIONS
2.3M
ENGAGEMENT RATE
