Armani Exchange

Client: Armani Exchange
Services: Crossmedia Strategy

CONTENT PRODUCTION & DIGITAL CAMPAIGN

Armani Exchange has entrusted to Digital Dust the creation of the exclusive video for the launch of the gift guide section on the site armaniexchange.com.

With the aim of creating an interactive experience that can guide and involve the user while browsing the site, Digital Dust has designed and coordinated the creation of a video that was shot entirely in green screen and motion graphic. The agency has effectively and creatively combined the art direction and the management of content creation activities, integrating them with a targeted activity of influencer marketing. The faces of the project are Giulia Bizzotto and Umberto Manca, young and smart talent able to fully reflect the mood of Armani Exchange.

To increase the online buzz around the launch of the video, the influencer protagonists have both also shared on their Instagram some video exctract. This way their fanbases have also been involves and the talents have had the chance to show the new Armani Exchange website section and some of the products they have been wearing from FW20 collection featured in the video.

The video, in which the protagonists move through the various sections of armaniexchange.com, gives a completely new user experience, Engaging and interactive, able to better communicate the aesthetics of the brand and to implement successfully and in an original way the drive to site.

HERE the full video shared on the brand profile.

SOME INFLUENCERS
Giulia Bizzotto

Umberto Manca

SOME CONTENTS
RESULTS

TOTAL REACH

+179K

IMPRESSIONS

+39K

ENGAGEMENT RATE

+1.01%

DIGITAL CAMPAIGN

To increase the brand awareness and online consideration of Armani Exchange and communicate the iconic nature of the brand’s latest collection, ICON COLLECTION 2020 Digital Dust has created an influencer campaign with the aim of gathering a series of captivating contents with a strong storytelling: a proper celebration of the glorious ’90s.

Among the influencers involved Kevin Pabel, Valentina Cabassi and Clara Berry. Digital Dust has also created a dedicated stickers set and a filter for Instagram stories,  available on A|X official profile.

SOME INFLUENCERS
Clara Berry

Kevin Pabel

Valentina Cabassi

Bridget Malcolm

TOTAL REACH

4.1M

IMPRESSIONS

1.2M

ENGAGEMENT RATE

+14.3%

CITYAXESS & AXCREW

In 2018, Digital Dust has developed two digital campaigns for the Spring/Summer 18 collection of Armani Exchange: CityAxess & AxCrew.

In both campaigns have been involved numerous international talents who have created a series of prominent contents that has worked as a lever to increase the visibility around the brand’s channels.

SOME INFLUENCERS
Luca Vezil

Sophia Salaroli

Matthias Geerts

Jourdan Sloane

Alisa Ueno

Daniel Illescas

Jacqueline Mikuta

Byron Langley

SOME CONTENTS
RESULTS

TOTAL REACH

5M

IMPRESSIONS

2.3M

ENGAGEMENT RATE

+12.4%

EXPERIENCE

In 2018, for the opening of the new Armani Exchange store in Miami, Digital Dust has involved the American influencer Derek Luh who, through a series of surveys on Instagram, visited the most famous places in Miami led by the advice of his followers.

INFLUENCER
Derek Luh

SOME CONTENTS
RESULTS

TOTAL REACH

170K

IMPRESSIONS

119.8K

ENGAGEMENT RATE

+59%