To increase the brand awareness and online consideration of Armani Exchange and communicate the iconic nature of the brand’s latest collection, Digital Dust has created an influencer campaign with the aim of gathering a series of captivating contents with a strong storytelling: a proper celebration of the glorious ’90s. Among the influencers involved Kevin Pabel, Valentina Cabassi and Clara Berry. Digital Dust has also created a dedicated stickers set and a filter for Instagram stories, available on A|X official profile.
CITYAXESS & AXCREW
In 2018, Digital Dust has developed two digital campaigns for the Spring/Summer 18 collection of Armani Exchange: CityAxess & AxCrew.
In both campaigns have been involved numerous international talents who have created a series of prominent contents that has worked as a lever to increase the visibility around the brand’s channels.
In 2018, for the opening of the new Armani Exchange store in Miami, Digital Dust has involved the American influencer Derek Luh who, through a series of surveys on Instagram, visited the most famous places in Miami led by the advice of his followers.