Armani Exchange

Client: Armani Exchange
Services: Influencer Marketing
INFLUENCER MARKETING
DIGITAL CAMPAIGN

To increase the brand awareness and online consideration of Armani Exchange and communicate the iconic nature of the brand’s latest collection, Digital Dust has created an influencer campaign with the aim of gathering a series of captivating contents with a strong storytelling: a proper celebration of the glorious ’90s. Among the influencers involved Kevin Pabel, Valentina Cabassi and Clara Berry. Digital Dust has also created a dedicated stickers set and a filter for Instagram stories,  available on A|X official profile.

SOME INFLUENCERS
Clara Berry

Kevin Pabel

Valentina Cabassi

Bridget Malcolm

TOTAL REACH

4.1M

IMPRESSIONS

1.2M

ENGAGEMENT RATE

+14.3%

INFLUENCER MARKETING
DIGITAL CAMPAIGN
CITYAXESS & AXCREW

In 2018, Digital Dust has developed two digital campaigns for the Spring/Summer 18 collection of Armani Exchange: CityAxess & AxCrew.

In both campaigns have been involved numerous international talents who have created a series of prominent contents that has worked as a lever to increase the visibility around the brand’s channels.

SOME INFLUENCERS
Luca Vezil

Sophia Salaroli

Matthias Geerts

Jourdan Sloane

Alisa Ueno

Daniel Illescas

Jacqueline Mikuta

Byron Langley

SOME CONTENTS
RESULTS

TOTAL REACH

5M

IMPRESSIONS

2.3M

ENGAGEMENT RATE

+12.4%

EXPERIENCE

In 2018, for the opening of the new Armani Exchange store in Miami, Digital Dust has involved the American influencer Derek Luh who, through a series of surveys on Instagram, visited the most famous places in Miami led by the advice of his followers.

INFLUENCER
Derek Luh

SOME CONTENTS
RESULTS

TOTAL REACH

170K

IMPRESSIONS

119.8K

ENGAGEMENT RATE

+59%