SOCIAL MEDIA MANAGEMENT
Distinctly Swiss scientific rigour and Italian creativity are the main values of Arval Cosmetics, which are communicated on the brand’s social channels through an editorial plan with a smart and informative tone of voice, aimed at increasing its brand awareness.
The all-round digital activity also includes content production, influencer marketing activities and the involvement of selected content creators.
The IGSs have the fundamental role of increasing fan awareness and involvement through various features, as well as bringing traffic to the e-shop. Finally, Reels showing beauty tips and tutorials are an indispensable tool for engagement at the moment.
In the first half of 2022, to increase ARVAL’s brand awareness and generate online buzz around the most iconic make-up and skincare products, Digital Dust has supported the brand through the involvement of talents for targeted seedings.
Among the most important activities, in addition to those dedicated to the must-have make up products, were also managed the ones for the solar line – The Sun and for the iconic products of the brand Half Times and Tan Times.