Back Market

Client: Back Market
Services: Digital Campaign

Back Market, after its debut in France and the USA, lands in Italy and entrusts Digital Dust with the care of the brand’s annual digital communication strategy.

Digital Dust has managed to interpret the temporary market and brand needs and the demand of potential consumers, always relying on the values of attention to economic savings, environmental sustainability and product quality that is always guaranteed. The contents of the digital campaigns, in particular, are aimed at enhancing technology as a precious support and Back Market as the best ally with its offer of refurbished products, allowing to reduce the waste of products that live a second life, fully functional, guaranteed and certificates.

Digital Dust has created important digital campaigns divided into different periods of the year dedicated to strategic commercial moments for the brand.

DIGITAL CAMPAIGN

#ECOTECH

Digital Dust created a digital strategy to allow talents to show the benefits that the Back Market site offer during Black Friday. The campaign takes the name of #EcoTech, the aims to highlight the sustainable way to buy technologies, especially during Black Friday. To increase the online consideration of the target audience were involved 8 talents. The campaign idea was designed to reach different audiences by proposing an engaging format through different influencers, both Instagrammers and Youtubers, with different hobbies and characteristics.

SOME INFLUENCERS
Alessandro Parabiaghi

Francesco Galati

Marcello Ascani

Simone Paciello

SOME CONTENTS
RESULTS
#GREENXMAS

Digital Dust created a  digital strategy to allow talents to show the benefits that the Back Market site offer before Christmas. The campaign takes the name of #GreenXmas, the aims to highlight the sustainable way to shop for technologies, especially during Christmas time, in which the amount of purchases is generally higher than the rest of the year. An excellent opportunity to buy sustainable gifts! To increase the online consideration of the target audience were involved 6 talents. The campaign idea was designed to reach different audiences by proposing an engaging format through different influencers, both Instagrammers and Youtubers.

SOME INFLUENCERS
Amedeo Preziosi

Gabriele Vagnato

Giorgio Muratori

Matteo Pelusi

SOME CONTENTS
RESULTS

TOTAL REACH

+39.2M

IMPRESSIONS

+7.9M

ENGAGEMENT RATE

+2%

#BACK2REALITY

Digital Dust has selected influencers to share advices on how to recreate beautiful shots with their smartphone (at home, office, gym) with useful tips and tricks under the campaign tag: #Back2Reality.

 To increase the online consideration of the target audience were involved 5 talents who have interpreted the theme while showing the Back Market Smartphones. The campaign idea was designed to reach different audiences by proposing an engaging format through different influencers, both Instagrammers and Youtubers, with different hobbies and characteristics.

SOME INFLUENCERS
Chiara Facchetti

Francesca Ferragni

Ilaria Rodella

Nelson Venceslai

SOME CONTENTS
RESULTS

TOTAL REACH

+15.9M

IMPRESSIONS

+6.4M

ENGAGEMENT RATE

+5%

#RESTIAMOVICINI

During the lockdown, Digital Dust suggested widening the focus on the variety of products. Spending a lot of time at home brings out the need for appliances to facilitate our lives and devices which allow us to stay in touch.

 Digital Dust invited the influencers to share how they have stayed in touch with their loved ones in this difficult times: 6 talents have interpreted the theme while showing the brand’s products.

SOME INFLUENCERS
Ambra Ronconi

Francesca Crescentini

Matteo Bruno

Stefano Sala

SOME CONTENTS
RESULTS

TOTAL REACH

+20M

IMPRESSIONS

+6.7M

ENGAGEMENT RATE

+2.9%