SOCIAL MEDIA STRATEGY
From 2018 to 2020 Digital Dust managed the social profiles of the Baldinini brand: Facebook, Instagram and Twitter.
With the aim of increasing the awareness, engagement and consideration of the brand’s on its official social channels, Digital Dust has developed a targeted strategy for each channel to increase the appeal for the target audience, thanks also to an identity which reflects the values of the brand.
Through a variegated editorial plan, the feed becomes a showcase characterized by visual homogeneity rich in content such as still life, campaign shots, editorials and repost influencers.
SOME CONTENTS
The brand’s Instagram platform recorded the following KPIs in an analysis period referring to the last 12 months (January-December 2020):
ENGAGEMENT RATE (MAIN)
+4%
AVERAGE REACH (MAIN)
+481K%
CONTENT PRODUCTION
Digital Dust has also created ad hoc photographic contents both in studio and outdoor, still life and worn to make social media always attractive and innovative.
