SOCIAL MEDIA STRATEGY
Digital Dust supports Caffè Borbone in defining a performing social media strategy in order to involve the audience, increase the brand awareness and boost the traffic on the website.
Creating a suggestive and interactive tone of voice provides a fresh and coherent storytelling, mainly focused on the IG and FB communities.
The Italian heritage of Caffè Borbone embodies the starting point of its familiar and recognizable brand identity.
Digital Dust combines an impactful social strategy with an engaging content proposal in order to widen its consumers target and making all products and blends the real protagonists of the communication.
The proposal is completed by posting and reporting activities.