Car Shoe

Client: Car Shoe
Services: Content Production, Influencer Marketing

SOCIAL MEDIA MANAGEMENT

Digital Dust guides Car Shoe on its digital journey aiming to create content to highlight the brand’s values ​​with an art direction project to improve the storytelling with a strong visual and narrative care.

Talking about the essence behind the brand is the Digital Dust’s main goal that combines the content production activity a strategic consultancy on the editorial plan and on the effective channels management.

SOME CONTENTS
RESULTS

FOLLOWERS GROWTH RATE

16.6%

AVERAGE REACH

3.886

ENGAGEMENT RATE

3.6%

CONTENT PRODUCTION

CHESS PLAYERS

Digital Dust collaborates with Car Shoe for the Season FW21 to create awareness on the product and increase engagement and consideration on the official social channels of the brand.

The collection presents the idea of a strong contrast of colors and graphic appeal so Digital Dust suggests the concept Chess Players.

Lights projections from above will recreate a chess board on the studio’s floor and different dancers will walk, jump, move on the black and white boxes by simulating the same movement of the chess pieces.

A movement director will prepare the choreography and set all the dancers’ moves on set while the camera will follow the feet movements in order to show the shoes at best.

Digital Dust has taken care of the art direction of the different contents at 360 °, ensuring visual homogeneity and an image in line with the brand identity.

SOME CONTENTS
FW 20/21 – URBAN FEELING

For the FW20-21 season Digital Dust collaborates with Car Shoe by taking care of the the art direction and content production of the ADV Campaign ensuring visual homogeneity and an image in line with the brand identity.

In order to emphasize the new Car Shoe models of the season Digital Dust suggests an outdoor shooting on a Rooftop featuring the concept of Urban Feeling.

A group of friends gets together to live a different day, away from their usual routine during the autumnal/winter season. After a rainy day they have fun in the city, playing with the puddles on the wet floor and exploring secret locations of their city.

All the contents produced will be available as print ADV worldwide and online on brand’s social media channels, in order to communicate and enrich the editorial plan of Car Shoe, made in Digital Dust.

SOME CONTENTS
SS 20 – SUMMER ESCAPE

For the SS20 season Digital Dust collaborates with Car Shoe by taking care of the the art direction and content production of the ADV Campaign ensuring visual homogeneity and an image in line with the brand identity.

In order to emphasize the Car Shoe model of the season : Supernova, Digital Dust suggests an outdoor shooting during the night featuring the concept of Summer Escape.

A group of friends, boys and girls, lives the city.
They are young, beautiful, sophisticated and hard working. When they leave their offices in the evening, they have a strong desire to live the summer night and wearing Supernova shoes they skate and crave for adventures. In the urban mist they go searching for pure amusement, playing, laughing, moving in the streets.

All the contents produced will be available as print ADV worldwide and online on brand’s social media channels, in order to communicate and enrich the editorial plan of Car Shoe, made in Digital Dust.

 

SOME CONTENTS
DRIVE YOUR STEPS

Digital Dust helps Car Shoe in its digital growth path to create contents that can highlight the brand’s values through an art direction project that aims to enrich the storytelling with a strong care for aesthetics and narrative.

Digital Dust supports Car Shoe in defining a new identity and a strategy around it, building a tailor made editorial plan that can represent the Car Shoe man.

Freedom and travel are the key topics in the Drive Your Steps creative concept that is told through the brand’s social media channels and that guides its online communication.

SOME CONTENTS

DIGITAL CAMPAIGN

For the launch of the new Car Shoe FLAME collection, Digital Dust has created a digital campaign involving different influencers from Italy and United Kingdom, who have made shots with a street style taste, highlighting their shoes and using the #CarShoeOnFire hashtags and #Flames.

SOME INFLUENCERS
Giotto Calendoli

Elbio Bonsaglio

Byron Langley

Christian Williams

SOME CONTENTS
RESULTS

TOTAL REACH

935K

IMPRESSIONS

405K

ENGAGEMENT RATE

+24%