Car Shoe Case History | Digital Dust Agency

CONTENT PRODUCTION

FW 22/23

For the SS21 season Digital Dust collaborates with Car Shoe by taking care of the the art direction and content production of the ADV Campaign ensuring visual homogeneity and an image in line with the brand identity.

The season’s new shoes are enhanced by a studio shoot.
Having the models/arNsts paint in a transparent glass or acrylic surface and use that as a see through piece of art showing the products in an innova0ve way through the play of strokes, angles, posing.

All the contents produced will be available as print ADV worldwide and online on brand’s social media channels, in order to communicate and enrich the editorial plan of Car Shoe, made in Digital Dust.

SS 22

The season’s new shoes are enhanced by a studio shoot.
A twist of light and shadow for a fresher, younger mood.
A BTS of a typical day in the studio.
The focus is on the new carshoe models, between cables, lights and backdrops

SS 21

For the SS21 season, Digital Dust collaborates with Car Shoe by taking care of the the art direction and content production of the ADV Campaign ensuring visual homogeneity and an image in line with the brand identity.

In order to emphasize the new Car Shoe models of the season, Digital Dust suggests a shooting in studio. A seamless game of lights and shadows with a fresher and younger mood. A harmony of reflections that illuminates the iconic Driving Shoes, Supernova sneakers and Ballerina models.

A particular attention is focused on the brand new Carshoe models, captured by the luminous rays that pass through the window: Tye & Dye espadrilles in fresh and summery colours, and the new light sandal, for her, embellished with jewels.

HERE the full video.

SOME CONTENTS

CHESS PLAYERS

Digital Dust collaborates with Car Shoe for the Season FW21 to create awareness on the product and increase engagement and consideration on the official social channels of the brand.

The collection presents the idea of a strong contrast of colors and graphic appeal so Digital Dust suggests the concept Chess Players.

Lights projections from above will recreate a chess board on the studio’s floor and different dancers will walk, jump, move on the black and white boxes by simulating the same movement of the chess pieces.

A movement director will prepare the choreography and set all the dancers’ moves on set while the camera will follow the feet movements in order to show the shoes at best.

Digital Dust has taken care of the art direction of the different contents at 360 °, ensuring visual homogeneity and an image in line with the brand identity.

SOME CONTENTS

FW 20/21 – URBAN FEELING

For the FW20-21 season Digital Dust collaborates with Car Shoe by taking care of the the art direction and content production of the ADV Campaign ensuring visual homogeneity and an image in line with the brand identity.

In order to emphasize the new Car Shoe models of the season Digital Dust suggests an outdoor shooting on a Rooftop featuring the concept of Urban Feeling.

A group of friends gets together to live a different day, away from their usual routine during the autumnal/winter season. After a rainy day they have fun in the city, playing with the puddles on the wet floor and exploring secret locations of their city.

All the contents produced will be available as print ADV worldwide and online on brand’s social media channels, in order to communicate and enrich the editorial plan of Car Shoe, made in Digital Dust.

SOME CONTENTS

SS 20 – SUMMER ESCAPE

For the SS20 season Digital Dust collaborates with Car Shoe by taking care of the the art direction and content production of the ADV Campaign ensuring visual homogeneity and an image in line with the brand identity.

In order to emphasize the Car Shoe model of the season : Supernova, Digital Dust suggests an outdoor shooting during the night featuring the concept of Summer Escape.

A group of friends, boys and girls, lives the city.
They are young, beautiful, sophisticated and hard working. When they leave their offices in the evening, they have a strong desire to live the summer night and wearing Supernova shoes they skate and crave for adventures. In the urban mist they go searching for pure amusement, playing, laughing, moving in the streets.

All the contents produced will be available as print ADV worldwide and online on brand’s social media channels, in order to communicate and enrich the editorial plan of Car Shoe, made in Digital Dust.

SOME CONTENTS

DRIVE YOUR STEPS

Digital Dust helps Car Shoe in its digital growth path to create contents that can highlight the brand’s values through an art direction project that aims to enrich the storytelling with a strong care for aesthetics and narrative.

Digital Dust supports Car Shoe in defining a new identity and a strategy around it, building a tailor made editorial plan that can represent the Car Shoe man.

Freedom and travel are the key topics in the Drive Your Steps creative concept that is told through the brand’s social media channels and that guides its online communication.

SOME CONTENTS

SOCIAL MEDIA MANAGEMENT

Digital Dust guides Car Shoe on its digital journey aiming to create content to highlight the brand’s values with an art direction project to improve the storytelling with a strong visual and narrative care.

Talking about the essence behind the brand is the Digital Dust’s main goal that combines the content production activity a strategic consultancy on the editorial plan and on the effective channels management.

SOME CONTENTS

RESULTS

FOLLOWERS GROWTH RATE

+1.14%

AVERAGE REACH

1.978

ENGAGEMENT RATE

0.15%

DIGITAL CAMPAIGN

For the launch of the new Car Shoe FLAME collection, Digital Dust has created a digital campaign involving different influencers from Italy and United Kingdom, who have made shots with a street style taste, highlighting their shoes and using the #CarShoeOnFire hashtags and #Flames.