SOCIAL MEDIA STRATEGY
From 2016 Digital Dust menages all the social media profiles of the Casadei brand: Instagram, Facebook, Twitter, Pinterest, Google Plus and YouTube.
With the aim of increasing brand awareness, engagement and consideration on their official social media channels Digital Dust has developed a focus strategy for each channel, increasing at the same time the appeal for the target audience.
The creation of a sales oriented editorial plan in line with the brand’s commercial needs has made social platforms a veritable showcase for new products.
The brand’s Instagram platform recorded the following growth spreads over a period of six months (August 2017 – February 2018) compared to the previous period:
FOLLOWER GROWTH RATE
+17%
ENGAGEMENT RATE
+32%
In the same period the Facebook profile of the brand recorded the following growth differentials:
FOLLOWER GROWTH RATE
+6.8%
ENGAGEMENT RATE
+54%
CONTENT PRODUCTION
In order to create a social identity capable of reflecting the intrinsic values of the brand and expressing a heterogeneous feed, Digital Dust has conceived and executed ad-hoc photo services taking care at 360° of the art direction of the different contents—still life, GIF and editorial—ensuring visual homogeneity and an image in line with the brand identity.
SOME CONTENTS
INFLUENCER MARKETING
DIGITAL CAMPAIGN
#CASADEISINTHECITY
Digital Dust supported Casadei for its launch in the United States and increasing its awareness.
Was developed a digital campaign involving the greatest American influencers who created street style contents introducing to their followers the Casadei world.
SOME INFLUENCERS
Chriselle Lim
Katherine Schwarznegger
Louise Roe
Martha Graeff
Natalie Suarez
Pari Dust
Shae Marie
Vanessa Hong
SOME CONTENTS
RESULTS
TOTAL REACH
5M
IMPRESSIONS
927K
ENGAGEMENT RATE
+3.5%
CAPSULE COLLECTION
In order to increase the online consideration of Casadei and create captivating products, Digital Dust suggested the creation of a limited edition capsule collection in collaboration with the model Lena Perminova who produced an exclusive collection composed of different models.
INFLUENCER
