Christian Louboutin Beauty

Client: Louboutin Beauty
Services: Digital Influencer Campaign

DIGITAL INFLUENCER CAMPAIGN

SOOOGLOW LIPSTICK

For the launch of the new line of customizable lipsticks Sooo Glow by Christian Louboutin Beauty, Digital Dust has developed an ad hoc digital campaign involving 3 talents: the famous make-up artist Mr. Daniel, Valentina Georgia Pegorer and Federica Messaggeri who shared with their followers contents where they show the lipstick customization process starting from the selection of the nuance, the choice of the case, up to that of the charm to decorate it. Finally, they show it in worn to make the most of the glow effect of the lipstick.

Furthermore, Federica Messaggeri went to the Christian Louboutin Beauty corner, set at La Rinascente in Rome, to show the product and its composition in detail with additional IG stories created directly on site.

SOME CONTENTS
RESULTS

OVERALL FANBASE

+946,5K

OVERALL IMPRESSIONS

+529K

ENGAGEMENT RATE

+5,33%