Comfort Zone has entrusted Digital Dust with the annual management and coordination of its 360° digital communication at an international level. Sustainability, refinement and high quality of products and treatments are the brand’s distinctive values, and the overall digital communication strategy has been designed and fine-tuned around these values.
AMBASSADORSHIP, DIGITAL CAMPAIGN & SEEDING ACTIVITY
ITA AMBASSADORSHIP, DIGITAL CAMPAIGN & DIGITAL PR ACTIVITIES
Digital Dust manages and coordinates an important annual Ambassadorship for Comfort Zone, numerous Digital Campaigns and an ongoing Seeding Activity that is increasingly strengthening the brand’s awareness and online presence.
Numerous talents are involved in the activities. Gabrielle Caunesil, Giulia Torelli, Luciana Caramia and Alessandra Ricchizzi are the ambassadors of the Digital Campaign and through their constant content they have created a relationship of trust and harmony with the brand and their followers.
The main objective of the Digital Campaign and the various Seeding Activties is to highlight Comfort Zone’s important value sets and heritage, including the high quality of its products, sustainability, the use of natural resources and the particular attention paid to the concept of Made in Italy.
In total, more than 500 influencers were involved, creating more than 1.000 IG Stories and IG Posts.
US DIGITAL CAMPAIGN & DIGITAL PR ACTIVITIES
In order to give visibility to Comfort Zone and introduce the brand’s products to the American public, Digital Dust relied on its partner agency Scout Digital, which coordinated numerous digital activities in the US, both paid and seeding.
The Digital Campaign and Seeding Activity convey the values that make Comfort Zone a prestigious B-Corp company that creates sustainable, effective and sensorially refined formulas in its laboratories, combining the best of science and nature. Attention to the ingredients used, sustainability of production and packaging are the brand’s value sets that are narrated in the various digital contents.
The main objective is, on the one hand, to increase the online presence and buzz of the brand and, on the other, to strengthen brand awareness throughout the US.
Different types of talent are involved in the activities, including lifestyle and beauty influencers, but also skincare and dermatology experts in order to involve different targets.
In total, more than 218 influencers were involved, who created more than 186 contents between IG Stories and IG Posts.
SOCIAL MEDIA MANAGEMENT
Sustainability and quality are the distinctive values of Comfort Zone, which are communicated on all the brand’s social channels through the #ConsciousSkinScience concept. The digital communication plan has an international scope and aims at increasing the brand’s awareness as well as encouraging online sales through a 360 ° activity that also includes the content production and influencer marketing activities.
The IGS, created ad hoc for the brand’s target, have the fundamental role of increasing awareness and engagement of the profile thanks to the various features and to drive traffic to the e-shop. Corporate-oriented IGTVs create a storytelling about the company and the science behind the formulations. We have also integrated Reels into the social strategy, as an essential tool at the moment and functional to engagement, and Guides, through which we provide useful tips to fans, guiding them in their choice of products according to the different needs of their skin.
Digital Dust coordinates the digital communication of Comfort Zone internationally. As for the US territory, the brand’s social networks are managed locally by our partner Agency Scout Digital based in NY.
Through an ad-hoc editorial plan the key values of the brand are expressed, such as sustainability, professionalism and efficacy of the products as well as their Made in Italy origin.
Instagram Stories, IGTV and Reels encourage engagement with the fanbase and drive traffic to the e-shop with the aim of generating sales.
In addition, Pinterest is an important social platform for the American market, to inspire the community through images and boards that contain tips and advice on how to best use the products.
Digital Dust has creates for Comfort Zone appealing, engaging green-oriented and evocative contents. The main goals of the collaboration are the awareness on the product and the increase of engagement and consideration on the official social channels of the brand.
By offering a creative direction and strategic advice aimed at designing and creating original and dynamic social content, it will be possible to create a new and engaging storytelling.
Content Production is driven by Creative Strategy, Digital Dust will therefore develop a strategy aimed at enhancing the image of the brand through the synergy between creative expertise and identification of suppliers that gives value to the digital communication.
Digital Dust has been collaborating for one year and continues to collaborate with Comfort Zone to create awareness on the product and increase engagement and consideration on the official social channels of the brand.
From to the launch of the new Comfort Zone’s line, Sacred Nature, to the continuous communication of ongoing promotions, lines and brand’s values, Digital Dust has developed a dedicated content production, coordinating the whole process from creative brainstorming to shooting.
Digital Dust has conceived and executed ad hoc photographic services dealing at 360 ° with the artistic direction of the various contents, making a visual and a homogeneous image in line with the brand identity and its pillars.