Comfort Zone has entrusted Digital Dust with the annual management and coordination of its 360° digital communication at an international level. Sustainability, refinement and high quality of products and treatments are the brand’s distinctive values, and the overall digital communication strategy has been designed and fine-tuned around these values.
DIGITAL CAMPAIGN & SEEDING ACTIVITY
On the occasion of the promotion linked to the Comfort Zone Longevity Week, Digital Dust coordinated a a digital campaign involving two important medium talents in the beauty / lifestyle field: Giulia Torelli and Daniela Zuccotti.
The talents gave resonance to the promotions dedicated to Longevity Week, within the Comfort Zone centers and to the project promoted by the brand in collaboration with the University of Parma which led to the creation of a volume on the history of cosmetics in Italy through beauty secrets of Italian noblewomen.
The talents then went to a Comfort Zone center, where they received a treatment with the products on promotion during the week.
Furthermore, a seeding activity was planned with a total of 48 talents involved, of which 22 produced a total of 106 contents.
Digital Dust created the Digital Campaign Body Week for Comfort Zone, involving the brand’s annual talent ambassadors: Giulia Torelli, Luciana Caramia, Alessandra Ricchizzi and Gabrielle Caunesil.
The talents spoke in detail about the products of the various Comfort Zone body lines and made the convenient promotion known during the Body Week, inviting followers to take part. Giulia and Gabrielle also showed the body treatment directly in the cabin of the elegant spa in Via Brisa, telling in a natural and spontaneous way about the relaxing experience.
The talents produced a total of 20 contents, recording more than 600 swipe ups.
Digital Dust developed a Seeding Activity for Comfort Zone, to give more visibility to selected body care products and raising awareness of an interesting promotion valid in in participating centers and on the brand’s website.
Many lifestyle, beauty and fashion talents took part in the campaign, creating catchy and spontaneous contents in order to raise awareness of the body care treatments and products to get ready for the summer.
Some of the talents showed the texture of the products and how to apply them, intriguing their fan base to try them for themselves.
Alice De Togni
To give Comfort Zone visibility and increase its awareness among the American public, Digital Dust collaborates with Scout Digital, an American agency which coordinates a series of digital activities in the US, both paid and gifted.
Through the various activities, the most important aspects and values of the brand are underlined, including sustainability, the high degree of professionalism of the products, their natural origin and the use in the production of renewable resources, always focusing on the importance of the Made in Italy concept.
Each activity involves different types of talent, including lifestyle / beauty influencers but also skincare and dermatology experts. In this way, there’s full involvement of different targets, which allows to draw attention to the skincare and wellness sector and increase the Comfort Zone brand awareness throughout the country on different levels.
At Christmas time, Digital Dust coordinated a seeding by sending to 25 talents in Italy and 25 in the UK some Gift Kits with various Comfort Zone’s skincare products.
On the occasion of the launch in Italy of the new Sacred Nature line of Comfort Zone, Digital Dust coordinated a digital campaign that saw the involvement of three important talents in the beauty/lifestyle field: Alessandra Airò, Beatrice Vendramin e Cristina Marino.
For the campaign, the talents focused on the aspect of sustanaibility and bio-regenerative properties of the line , also underlining how all the products are vegan-friendly and made in Italy with renewable resources.
A seeding activity was also planned with a total of 50 talent involved, who published 68 spontaneous contents.
To give a communication boost to the launch of the new Sacred Nature line by Comfort Zone in Selfridges stores in the UK, Digital Dust designed and managed a digital campaign involving 4 talents with a strong focus on skincare and sustainability.
To support the digital campaign, Digital Dust coordinated a seeding activity that involved numerous British talents. The talents have been sent the line products as well as a green gift to highlight the strong sustainability focus of Sacred Nature.
Furthermore, a seeding activity was planned with a total of 36 talents involved, of which 15 published a total of 33 contents.
SOCIAL MEDIA MANAGEMENT
Sustainability and quality are the distinctive values of Comfort Zone, which are communicated on all the brand’s social channels through the #ConsciousSkinScience concept. The digital communication plan has an international scope and aims at increasing brand awareness as well as encouraging online sales through a 360 ° activity that also includes the content production and influencer marketing activities.
The stories, created ad hoc for the brand’s target, have the fundamental role of increasing awareness and engagement of the profile thanks to the various features and contents of Instagram in line with the publications of the feed. Alongside these, there are product-focused stories that aim to drive traffic to the e-shop by referring to e-commerce.
Digital Dust has creates for Comfort Zone appealing, engaging green-oriented and evocative contents. The main goals of the collaboration are the awareness on the product and the increase of engagement and consideration on the official social channels of the brand.
By offering a creative direction and strategic advice aimed at designing and creating original and dynamic social content, it will be possible to create a new and engaging storytelling.
Content Production is driven by Creative Strategy, Digital Dust will therefore develop a strategy aimed at enhancing the image of the brand through the synergy between creative expertise and identification of suppliers that gives value to the digital communication.
Digital Dust has been collaborating for one year and continues to collaborate with Comfort Zone to create awareness on the product and increase engagement and consideration on the official social channels of the brand.
From to the launch of the new Comfort Zone’s line, Sacred Nature, to the continuous communication of ongoing promotions, lines and brand’s values, Digital Dust has developed a dedicated content production, coordinating the whole process from creative brainstorming to shooting.
Digital Dust has conceived and executed ad hoc photographic services dealing at 360 ° with the artistic direction of the various contents, making a visual and a homogeneous image in line with the brand identity and its pillars.