SOCIAL MEDIA MANAGEMENT
Digital Dust supported De Marquet in creating an integrated social strategy, in order to build up a recognizable identity and increase the brand awareness on social media (IG and FB).
Focusing on De Marquet values and the versatility of the iconic Night&Day bag, Digital Dust defined an appealing and effective communication, establishing a long lasting relationship with the community and intercepting new potential contacts to be conveyed to the online shop.
The strategy has been supported by a diversified editorial plan and a specific content creation, completed by regular management activities (posting, community management and reports).
SOME CONTENTS
RESULTS
FOLLOWERS GROWTH RATE
0.4%
AVERAGE REACH
4.762
ENGAGEMENT RATE
8.8%
CONTENT PRODUCTION
Night&Day
Digital Dust collaborates with De Marquet to increase the awareness and the online sentiment with the aim of increasing the conversions and achieving the invoicing prediction agreed.
In this sense, we propose to welcome and embrace a new concept to represent of the brand, to accompany social communication and to represent a guide for the content production shared on the official channel: #AttituDeMarquet.
The De Marquet attitude express a constant combination of different looks, different occasions of use, different moods, different ways of being but always representing the same woman. Just like Night&Day, the iconic De Maquet bag that can be a thousand bags, from the combination of the base with the cover.
With these concepts in mind Digital Dust has taken care of the art direction of the different contents at 360° by creating a shooting in studio in order to produce still life and onbody photos by using 2 models that will pose in the same way showing different outfits but the same bag with different covers. In this way the De Marquet’s concept will be very clear and visibile to everyone: one product, different covers, different occasions.
