Digital Dust manages all of the digital PR activities for Diego dalla Palma Milano, historical Italian cosmetic brand well known for its expertise and the quality of its products.
Throughout the years a lot of different activities have been carried out, such as seedings and digital campaigns involving beauty, fashion and lifestyle influencers, generating a continuous online buzz on social media such as Instagram and YouTube.
Digital Dust created a strong bond between the brand and the influencers, continuously inspiring their interest and curiosity, always developing new creative ideas and creating appealing packagings to send the products to encourage the influencers to post numerous spontaneous contents on their social media profiles.
In order to increase Diego dalla Palma’s brand awareness , Digital Dust has conceived and coordinated during 2020 a series of creative and non-creative seeding and digital campaigns involving selected talent in target.
Talents have been chosen in order to best communicate the values and characteristics of the brand and Diego dalla Palma’s products were sent to them in conjunction with the most important commercial launches of the year. Among the various activities the most important ones were those with Belen Rodriguez and with Clio make-up.
The contents shared by talents helped to make the brand known to a wide audience interested in the world of beauty and beyond.
The more than 1178 talents involved produced a total of 2034 spontaneous contents including IG Post and IG Story.
Giulia De Lellis
Maria Giovanna Abagnate
To give visibility to Diego Dalla Palma’s Gold Infusion line and to the launch of the maxi size of the Pozione di Giovinezza and the Youth Pro-Collagen Ampoule, Digital Dust has coordinated and created a campaign with the participation of the famous Italian beauty blogger Clio Make up.
Contents created for the activity were 1IGTV e 4IGS with swipe-up to Pinalli
In the IGTV Clio mentioned the maxi size of the Pozione Gold Infusion, specially designed for Christmas holidays and available at the same price as the Gold Infusion potion in the line format.
LIMITED EDITION BELÉN CAPSULE COLLECTION
Digital Dust has designed and coordinated the project aimed at creating the exclusive Limited Edition Belén Capsule Collection born from the collaboration between Diego dalla Palma Milano and Belén Rodriguez.
Digital Dust has structured the storytelling to support the launch of the collection, overseeing the development of all phases and aspects of the collaboration aiming at giving an important communicative boost to the entire project.
MY TOY BOY
On the occasion of the launching of the new and innovative MyToyBoy mascara by Diego dalla Palma Milano, Digital Dust set up and managed a digital campaign and a seeding activity to boost the launch and increase the online buzz around it.
Four very well known lifestyle and beauty influencers were involved for the campaign: Belen and Cecilia Rodriguez, Chiara Biasi and Giulia Salemi. For the seeding activity instead more than 200 influencers were involved, all coming from very different fields like lifestyle, beauty, makeup, food, sport and more, so that a vast public could be involved.
215 contents were shared by 87 different talents, reaching a total of more than 20.600.000 followers.
VERONICA FERRARO 30-DAYS BODY TRAINER KIT
To increase the visibility around the 30-day Body Trainer Kit by Diego dalla Palma Milano, an ideal body treatment to reshape the silhouette, Digital Dust has developed a digital campaign together with the well-known influencer and fitness-lover Veronica Ferraro.
Veronica was very enthusiastic about the collaboration and she made different contents like IG posts and IG stories, and thanks to this the followers expressed a strong interest in the product.
All the published contents contained the tag to the official profile of the brand @diegodallapalma_official and the hashtag #diegodallapalmamilano and # DDPbodytrainer30.
SOCIAL MEDIA MANAGEMENT
From 2015 to 2017 Digital Dust has managed the Facebook and Instagram profiles of Diego dalla Palma.
Since 2015, Digital Dust has created a digital strategy with the aim of increasing brand awareness, engagement and consideration on official social channels, while increasing the appeal for the target audience.
The editorial plan has always been sales-oriented and in line with the brand’s commercial needs, making social media a showcase for the brand’s products.
The Instagram profile of the brand has recorded the following growth differentials over a period of 6 months (July 2017 – December 2017), compared to the previous period:
FOLLOWER GROWTH RATE
In the same period, the brand’s Facebook profile recorded the following growth differentials:
FOLLOWER GROWTH RATE
Digital Dust has also designed and created ad-hoc photographic services, taking care of the art direction of different contents – still life or editorials – guaranteeing visual homogeneity and an image in line with the brand identity.