DIGITAL CAMPAIGN
Digital Dust manages all of the digital PR activities for Diego dalla Palma Milano, historical Italian cosmetic brand well known for its expertise and the quality of its products.
Throughout the years a lot of different activities have been carried out, such as seedings and digital campaigns involving beauty, fashion and lifestyle influencers, generating a continuous online buzz on social media such as Instagram and YouTube.
Digital Dust created a strong bond between the brand and the influencers, continuously inspiring their interest and curiosity, always developing new creative ideas and creating appealing packagings to send the products to encourage the influencers to post numerous spontaneous contents on their social media profiles.
GOLD INFUSION
To give visibility to Diego Dalla Palma’s Gold Infusion line and to the launch of the maxi size of the Pozione di Giovinezza and the Youth Pro-Collagen Ampoule, Digital Dust has coordinated and created a campaign with the participation of the famous Italian beauty blogger Clio Make up.
Contents created for the activity were 1IGTV e 4IGS with swipe-up to Pinalli
e-commerce.
In the IGTV Clio mentioned the maxi size of the Pozione Gold Infusion, specially designed for Christmas holidays and available at the same price as the Gold Infusion potion in the line format.
SOME INFLUENCERS

Clio MakeUp
SOME CONTENTS
RESULTS
TOTAL REACH
+3.1M
IMPRESSIONS
+3.5M
ENGAGEMENT RATE
+9.64%
LIMITED EDITION BELÉN CAPSULE COLLECTION
Digital Dust has designed and coordinated the project aimed at creating the exclusive Limited Edition Belén Capsule Collection born from the collaboration between Diego dalla Palma Milano and Belén Rodriguez.
Digital Dust has structured the storytelling to support the launch of the collection, overseeing the development of all phases and aspects of the collaboration aiming at giving an important communicative boost to the entire project.
SOME INFLUENCERS

Belen Rodriguez

Alice Campello

Mr Daniel

Natalia Paragoni
SOME CONTENTS
RESULTS
TOTAL REACH
+24M
IMPRESSIONS
+54M
ENGAGEMENT RATE
+3.2%
MY TOY BOY
On the occasion of the launching of the new and innovative MyToyBoy mascara by Diego dalla Palma Milano, Digital Dust set up and managed a digital campaign and a seeding activity to boost the launch and increase the online buzz around it.
Four very well known lifestyle and beauty influencers were involved for the campaign: Belen and Cecilia Rodriguez, Chiara Biasi and Giulia Salemi. For the seeding activity instead more than 200 influencers were involved, all coming from very different fields like lifestyle, beauty, makeup, food, sport and more, so that a vast public could be involved.
215 contents were shared by 87 different talents, reaching a total of more than 20.600.000 followers.
SOME INFLUENCERS

Belen Rodriguez

Cecilia Rodriguez

Giulia Salemi

Chiara Biasi
SOME CONTENTS
RESULTS
TOTAL REACH
20.6M
IMPRESSIONS
8M
ENGAGEMENT RATE
+4.2%
SUNCARE LINE AND SUB-AQUEO MASCARA 2019
For Summer 2019, Digital Dustset up a seeding activity for the O’ Sole Mio suncare line by Diego dalla Palma Milano.
All talents were sent numerous products dedicated to skincare and haircare to use during the summer, like the Transparent Touch Invisible Spray, the Super Tanning Gel, the Anti Salt Water Illuminating Spray and the Hair Kit, as well as the new very waterproof Mascara Sub-Aqueo, made to resist sea water and sweating.
All products were sent inside a yellow fishnet beach bag with rackets for playing beach tennis, customized with the talent’s initials and with the Diego dalla Palma Milano logo printed on them. The customization was very appreciated and encouraged all influencers to spontaneously publish different contents.
SOME INFLUENCERS

Nicole Mazzocato

Rama Lila

Wilma Facchinetti

Veronica Ferraro
SOME CONTENTS
RESULTS
TOTAL REACH
41M
IMPRESSIONS
1.8M
ENGAGEMENT RATE
+2.6%
VERONICA FERRARO 30-DAYS BODY TRAINER KIT
To increase the visibility around the 30-day Body Trainer Kit by Diego dalla Palma Milano, an ideal body treatment to reshape the silhouette, Digital Dust has developed a digital campaign together with the well-known influencer and fitness-lover Veronica Ferraro.
Veronica was very enthusiastic about the collaboration and she made different contents like IG posts and IG stories, and thanks to this the followers expressed a strong interest in the product.
All the published contents contained the tag to the official profile of the brand @diegodallapalma_official and the hashtag #diegodallapalmamilano and # DDPbodytrainer30.
INFLUENCER

Veronica Ferraro

Veronica Ferraro
SOME CONTENTS
RESULTS
TOTAL REACH
16.4M
IMPRESSIONS
1.5M
ENGAGEMENT RATE
+1.7%
FALL/WINTER 2018
To create online buzz around the launch of the new Fall Winter 2018 Collection from Diego dalla Palma Milano, Digital Dust involved a series of fashion, beauty and lifestyle talents in a seeding activity that generated numerous contents.
The products were sent inside an elegant pink clutch, accompanied by a sophisticated box of chocolates, personalized with the initials of the talents, which recalled the colour nude and the refined and chic mood of the collection.
SOME INFLUENCERS

Diletta Amenta

Giuliana Arcarese

Laura Comolli

Martina Pinto
SOME CONTENTS
RESULTS
TOTAL REACH
7.9M
IMPRESSIONS
8.7M
ENGAGEMENT RATE
+1.2%
SUNSCREEN 2018
To give visibility to the launch of the new sunscreen products by Diego Dalla Palma, Digital Dust has carried out a fun but at the same time sophisticated seeding activity.
The products were sent to the various influencers in a black and white hatbox which, in addition to the sunscreen products, contained a straw hat in order to give an extra touch of originality.
SOME INFLUENCERS

Federica Piccinini

Nicole Pizzato

Clio Zammatteo

Giuliana Arcarese
SOME CONTENTS
RESULTS
TOTAL REACH
6.3M
IMPRESSIONS
809K
ENGAGEMENT RATE
+1%
SPRING/SUMMER 2018
To increase awareness around the launch of the new Spring/Summer 2018 collection, Digital Dust realized a seeding activity taking inspiration from the third galactic era.
The products were sent to the talents accompanied by pink wigs in order to foster publication on the various social channels.
SOME INFLUENCERS

Federica Piccinini

Alice De Togni

Martina Pinto

Giuliana Arcarese
SOME CONTENTS
RESULTS
TOTAL REACH
2.9M
IMPRESSIONS
355K
ENGAGEMENT RATE
+1%
GOLD INFUSION
On the occasion of the launch of the Gold Infusion line by Diego dalla Palma, Digital Dust conceived a digital campaign involving two main ambassadors and a seeding activity to communicate the properties of the product.
AMBASSADORS

Clio Zammatteo

Federica Piccinini
SOME INFLUENCERS

Martina Pinto

Chiara Maci

Michela Parisi

Camila Raznovich
SOME CONTENTS
RESULTS
TOTAL REACH
5.7M
IMPRESSIONS
2M
ENGAGEMENT RATE
3.2M
SOCIAL MEDIA MANAGEMENT
From 2015 to 2017 Digital Dust has managed the Facebook and Instagram profiles of Diego dalla Palma.
Since 2015, Digital Dust has created a digital strategy with the aim of increasing brand awareness, engagement and consideration on official social channels, while increasing the appeal for the target audience.
The editorial plan has always been sales-oriented and in line with the brand’s commercial needs, making social media a showcase for the brand’s products.
The Instagram profile of the brand has recorded the following growth differentials over a period of 6 months (July 2017 – December 2017), compared to the previous period:
FOLLOWER GROWTH RATE
+28%
ENGAGEMENT RATE
+227%
In the same period, the brand’s Facebook profile recorded the following growth differentials:
FOLLOWER GROWTH RATE
+6.6%
ENGAGEMENT RATE
+63%
CONTENT PRODUCTION
Digital Dust has also designed and created ad-hoc photographic services, taking care of the art direction of different contents – still life or editorials – guaranteeing visual homogeneity and an image in line with the brand identity.