Duvetica

DIGITAL CAMPAIGN

Digital Dust created a digital strategy to increase the online visibility and best communicate Duvetica’s items, in line with the brand’s marketing and communication goals. During MFW to increase online consideration of the target audience, Digital Dust suggested a digital campaign with different talents to interpret the brand’s clothing with an urban style.

Digital Dust proposed an idea designed to reach different targets and people, proposing a format of engagement influencers totally different from each other, with different hobbies and characteristics but with the focus that what unites them is love for fashion. The talents proved very enthusiastic about the collaboration by posting some extra contents.