DIGITAL INFLUENCER CAMPAIGN
For the launch of the women and men FW21 collection, GAëLLE Paris charged Digital Dust to set up a digital campaign aimed at increasing awareness and online consideration of the brand, as well as the traffic to the website.
In particular, Digital Dust Agency took care of the creation and the management of a strategy, that involved 7 influencers. The selected talents created ad hoc contents under the form of IG stories and posts. Each talent interpreted GAëLLE’s FW21 collection according to their own personality, creating authentic and engaging contents capable of transporting their audience on a journey through the GAëLLE universe.