DIGITAL INFLUENCER CAMPAIGN
For the launch of the SS21 collection, GAëLLE Paris charged Digital Dust to set up a digital campaign aimed at increasing awareness and online consideration of the brand, as well as the traffic to the website.
In particular, Digital Dust took care of the creation and the management of a Digital PR strategy, that involved 5 influencers, such as Giulia De Lellis and Gabrielle Caunesil. The selected talents created ad hoc contents under the form of Insta stories and posts. Each talent interpreted GAëLLE’s SS21 collection according to their own personality, creating authentic and engaging contents capable of transporting their audience on a journey through the GAëLLE universe.
Francesca Sofia Novello
Giulia De Lellis