Client: Invicta
Services: Content Production


Spring Summer 2020

For the season SS20 Digital Dust suggests for Invicta a shooting in studio with the inspiration of the Spring Break.

The onbody and still life shots are characterized by the presence of floral elements that create a link between indoor and outdoor. The concept is declined in four different micro worlds that explore the various activities, during the spring, that is possible to do by wearing an Invicta backpack: Sport Time, Lazy and Books, Picnic, Games. Each concept is characterized by a different background colors and props to support the storytelling.

Digital Dust has taken care of the art direction of the different contents at 360°, ensuring visual homogeneity and an image in line with the brand identity.


Invicta asked Digital Dust for consulting to relaunch the brand’s communication, refreshing it with original and impactful ideas. The agency will manage different activities, like the construction of a storytelling, the content production for social media channels, the social media management and the strategic management of influencer marketing campaigns, handling the whole art direction part as well.

Age Of Invicta is the concept that encloses a strong and innovative strategy that revolutionizes the traditional digital communication channel: Invicta is a backpack and you can fill it with anything you want. Digital Dust revisited the brand’s social media channels in this perspective: rich and diversified magazines with different columns that describe Invicta’s world reinforcing and enriching its presence on social media. While maintaining a strong attention to the different social media feeds, a particular focus was put on Instagram Stories as a way to increase the users interaction.