DIGITAL CAMPAIGN
In order to give visibility to Italia Independent‘s new eyewear and clothing collection, in 2017 Digital Dust realized a digital pr campaign focused on the concept of ‘Renaissance‘, creating an ad-hoc packaging that recalled that concept.
Have been involved in the campaign few influencers that have made Instagram contents using the hashtag #ItaliaRenaissance then, in order to increase the buzz online, was carried out a seeding activity which consisted in sending to famous people a pair of sunglasses and a piece of the collection.
SOME INFLUENCERS
Nima Benati
Giotto Calendoli
Patricia Manfield
Filippo Cirulli
SOME CONTENTS
RESULTS
TOTAL REACH
2.4M
IMPRESSIONS
856K
ENGAGEMENT RATE
