DIGITAL INFLUENCER CAMPAIGN
In order to generate awareness and increase the positioning of the brand Italicus, Digital Dust has created and managed an integrated Influencer Marketing activity based on three main approaches: a structured Digital Campaign, a Seeding activity and a DPR activity to promote exclusive events around Italy.
For the Campaign, where selected a series of digital talents in order to creare some special contents that could communicate the Italicus Cup, the brand hero drink, in order to create interest around it. The Seeding activity aimed to generate online buzz around the brand and its heritage. Last, but not least, with the DPR activity the aim was to position the brand and its high end partners (restaurants & bars) in the eyes of a very selected audience.
Rocco Adriano Galluccio