Itinera

SOCIAL MEDIA MANAGEMENT

GFL is a producer of natural and vegan cosmetic products for the body and hair. 

Itinera is the company’s new brand that is characterised by its formulations with Italian fruits and grains to stimulate a ‘travelling’ sensory journey through our unique and characteristic territory.

Digital Dust is supporting GFL in the realisation of an effective social media strategy for the launch of Itinera aimed at firstly increasing brand awareness, secondly structuring and nurturing an interested and curious community, and finally formulating an editorial plan aimed at creating engagement.

The brand values are communicated through an editorial plan supported by advertising campaigns and activities in collaboration with talent. 

The tone of voice is fresh and lively, in line with the style and brand identity.

SOME CONTENTS

RESULTS

DIGITAL CAMPAIGN

SEEDING ACTIVITY

GFL produces natural and vegan cosmetic products for hair and body. 

ITINERA is the company’s new brand that is characterized by its formulations with Italian fruits and grains in order to stimulate an “itinerant” sensory journey through our unique and distinctive territory.

Digital Dust is supporting ITINERA with a series of on-going DPR activities. 

The first seeding tranche, which was held in concomitance with the arrival of summer, involved 119 talents, scrupulously selected and in line with the brand values, who received the aromatic and flavored ITINERA products. After testing them, talents informed Digital Dust about the strong potential of the products and their validity, sharing numerous and spontaneous IG stories, IG Reel and Post in Feed.

RESULTS