DIGITAL CAMPAIGN
In the last few years, Digital Dust has created a series of digital PR campaigns for the promotional launch of new Jeep models involving numerous influencers who have had the opportunity to participate in special events in suggestive locations.
JEEP MEDIA DRIVE
On the occasion of the launch of the new Jeep Compass model, Digital Dust has developed a digital campaign that, thanks to the many talents involved, has increased brand awareness.
All the Instagram posts made contained the dedicated hashtags #JeepCompass, #Jeep and #Recalculating and the tag to the social profiles @jeeppeople and the official accounts of the countries of origin of each talent.
SOME INFLUENCERS
Peppe Cant
Ilona Izabella
Josh Cowan
Tinta Corda
SOME CONTENTS
RESULTS
TOTAL REACH
697K
IMPRESSIONS
310K
ENGAGEMENT RATE
+2.9%
GENEVA MOTOR SHOW
To increase awareness around the launch of the new Jeep Compass model at the Geneva Motor Show, Digital Dust involved the internationally renowned talent Ben Collins to tell to his followers the characteristics of the brand’s machines.
INFLUENCER
Ben Collins
SOME CONTENTS
RESULTS
TOTAL REACH
468K
IMPRESSIONS
1.2M
ENGAGEMENT RATE
+1.2%
ROLLING STONES TOUR
To communicate the experience linked to the Jeep Compass Rolling Stones Tour, in particular the Hamburg stage, Digital Dust has developed a digital pr campaign to increase awareness around the new model of the brand.
The influencer involved transmitted a positive vision of the brand to his followers in line with the concept of global Jeep communication.
INFLUENCER
Louis Darcis
SOME CONTENTS
RESULTS
TOTAL REACH
202K
IMPRESSIONS
186.9K
ENGAGEMENT RATE
+2.6%
WINTERPROOF
Digital Dust has developed a digital campaign to increase brand awareness around Jeep and in particular with regards to the Jeep Winterproof Tour held among the main ski resorts in the Alps.
INFLUENCERS
Albert Barrut
Charlotte De Carle
Nicolò Balini
SOME CONTENTS
RESULTS
TOTAL REACH
788K
IMPRESSIONS
360K
ENGAGEMENT RATE
