To boost communication, Digital Dust has created and coordinated a TikTok campaign for Kellogg’s involving 4 tiktokers.
The tiktokers selected were Anna Folzi, Camilla Bortolomi, Diego Lazzari e Lapresa Twins. Each tiktoker has published 1 TikToK video that referred to the #kravepartychallenge challenge by dancing to the rhythm of a medley specially created for the occasion.
The challenge consisted in eating the Kellogg’s Krave to the rhythm of the music, giving the idea of changing the rhythm with each bite. Through the dedicated hashtag, the challenge has been reproduced by numerous users who then have responded positively to the call to action.
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