DIGITAL CAMPAIGN
In 2018 Digital Dust has realized numerous digital campaigns and seeding activities involving different talents from the beauty and lifestyle sector to launch the products of the new lines.
PROJECT ON TOP
With the aim of strengthening Korff‘s online positioning and giving visibility to the Perfect Balance skincare product line and to the new eye make-up, Digital Dust has designed and implemented an on top project involving two talent celebrities.
INFLUENCERS
Alice Campello
Costanza Caracciolo
CONTENTS
RESULTS
TOTAL REACH
2.9M
IMPRESSIONS
4M
ENGAGEMENT RATE
+1.1%
LISTEN TO YOUR SKIN
The annual Listen To Your Skin campaign was designed and implemented by Digital Dust with the aim of strengthening Korff‘s online positioning and giving visibility to the skincare products of the Purifying, Hydro-Radiance and Perfect Balance lines.
SOME INFLUENCERS
Diletta Amenta
Alice De Togni
Alessia Reato
Martina Pinto
SOME CONTENTS
RESULTS
TOTAL REACH
1.5M
IMPRESSIONS
2.4M
ENGAGEMENT RATE
+1%
MY KORFF CHOICE
My Korff Choice is the annual digital campaign developed by Digital Dust focused on make-up products with the aim of increasing its awareness.
SOME INFLUENCERS
Marta Cerreto
Michela Parisi
Giuliana Arcarese
Vanessa Ziletti
SOME CONTENTS
RESULTS
TOTAL REACH
2M
IMPRESSIONS
2.8M
ENGAGEMENT RATE
+1.2%
SOLARI 2018
To introduce the line dedicated to solar products by Korff Digital Dust involved a series of influencers from the beauty world who explained through their contents all the benefits of the new solar products.
SOME INFLUENCERS
Maggie Dallospedale
Roberta Zioni
Linda Morselli
Ludovica Robaudo
SOME CONTENTS
RESULTS
TOTAL REACH
1.7M
IMPRESSIONS
233K
ENGAGEMENT RATE
+ 1%
SOCIAL MEDIA STRATEGY
In 2018 Digital Dust managed Korff‘s Facebook and Instagram profiles with the aim of increasing its awareness, engagement and consideration.
The brand’s Instagram platform recorded the following growth spreads over a period of six months (July 2018 – December 2018):
FOLLOWER GROWTH RATE
+37%
ENGAGEMENT RATE
+22%
CONTENT PRODUCTION
Digital Dust has also designed and created ad-hoc photographic services taking care of the art direction of different contents, guaranteeing visual homogeneity and an image in line with the brand identity.
