DIGITAL CAMPAIGN
In 2018, Digital Dust has created a targeted digital strategy to communicate the launch of Lacoste Eyewear Paris Collection.
The campaign involved influencers in line with the product and the brand values, creating buzz around the product and inspiring possible customers, increasing the purchasing intent.
SOME INFLUENCERS
Derek Luh
Diego Barrueco
Byron Langley
Alex Domenech
SOME CONTENTS
The campaign involved as well a photographic project with FaceHunter during PFWwhere he catches the most interesting faces wearing Lacoste Eyewear new Collection.
SOME CONTENTS
RESULTS
TOTAL REACH
6.5M
IMPRESSIONS
2M
ENGAGEMENT RATE
