Lorena Antoniazzi

Client: Lorena Antoniazzi
Services: Influencer Marketing

SOCIAL MEDIA MANAGEMENT

Digital Dust collaborates with Lorena Antoniazzi, the Italian brand specialized in high-end women’s knitwear, in creating an effective social media strategy with the aim of generating brand awareness, as well as increasing consideration and engagement with the audience.

The communication of the brand values takes place through an organic editorial plan and supported by a targeted ADV activity, characterized by a tone of voice able to fully communicate the essence and refinement of the brand.

SOME CONTENTS
RESULTS

FOLLOWERS GROWTH RATE

0.5%

AVERAGE REACH

40K

ENGAGEMENT RATE

4.8%

DIGITAL CAMPAIGN

To increase the brand awareness of Lorena Antoniazzi by getting close to the digital influencers world and to generate buzz online for the new SS20 and FW20 collections, Digital Dust has created and managed a seeding strategy.

16 national influencers have been involved. The talents received a Lorena Antoniazzi total look together with a flyer with the information and handles of the brand.

Talents have published numerous contents among Instagram posts and stories, bringing the brand enormous visibility on their social channels.

SOME INFLUENCERS
Agnese Violati

Elena Barolo

Paola Mapelli

Rosella Migliaccio

SOME CONTENTS
RESULTS

TOTAL REACH

+3.4M

IMPRESSIONS

+291k

ENGAGEMENT RATE

+4.8%