LTB

Client: LTB
Services: Content Production, Social Media Management

SOCIAL MEDIA MANAGEMENT

Digital Dust joins LTB in developing a social strategy for its media channels, mainly working on the brand awareness and positioning in Turkey and European countries. Creating an immersive and interactive experience provides an engaging storytelling, with the objective to increase the reach and the conversion, both on IG and FB.

The Like To Be concept, created by Digital Dust, defines a new brand identity: stronger and more conscious, ready for the global market. Digital Dust combines the impactful TOV of its social strategy with a dedicated content creation, using product-oriented formats in order to widen its consumers target, drive more visits to the online shop and convert the traffic into sales. The proposal is completed by regular posting and reporting activities.

SOME CONTENTS
RESULTS

FOLLOWERS GROWTH RATE

0.7%

AVERAGE REACH

13.370

ENGAGEMENT RATE

2.0%

CONTENT PRODUCTION

Digital Dust collaborates with LTB Jeans to create awareness on the product and increase engagement and consideration on the official social channels of the brand. Digital Dust developed the concept Like to Be (new interpretation of the acronym LTB) that will be declined in a visual and narrative storytelling through the creation of strongly inclusive contents. Finally, Digital Dust has taken care of the art direction of the different contents at 360°, ensuring visual homogeneity and an image in line with the brand identity.

DENIM FIT GUIDE

Digital Dust suggests, for the Season FW20/21, an indoor shooting featuring the concept of Denim Fit Guide

The shooting will take place in studio with a very simple background and a group of model will show, through pictures and video, the fitting of the different LTB items. Slim Fit, Straight Fit, Loose Fit etc will be then emphasized thanks to graphic elaborations that will transform the simple background in a ruled paper one in order to show the millimetric and precise fitting of all garments.

SOME CONTENTS
URBAN FEELING

Digital Dust suggests, for the FW20/21, an outdoor shooting featuring the concept of Urban Feeling.

A group of friends gets together to live the last days of summer in the city, getting ready for the upcoming fall-winter season. On a rooftop in the city they enjoy the sunshine, relax during the day while during the sunset they listen to music and channel their own party mood. For this shooting with 3 models the focus of communication will be on womenswear collection.

SOME CONTENTS