Digital Dust collaborates with Luisa Spagnoli to create awareness on the product and increase engagement and consideration on the official social channels of the brand.
Digital Dust has taken care of the art direction of the different contents at 360°, ensuring visual homogeneity and an image in line with the brand identity.
For the Season SS21 Digital Dust suggests the concept Urban Air.
The Luisa Spagnoli woman surrounded by an urban scenario enjoy a moment of pause and reflection while walking inside an apartment with a Rooftop over the city skyline.
For the Season FW20-21 Digital Dust suggests an outdoor shooting in the private museum of Casa degli Atellani in Milan. A secret location where the Luisa Spagnoli woman can breath and take a break while walking through the beautiful garden and inside the house.
The content production will include worn shots and the total look video of selected garments.
For the Luisa Spagnoli FW20 Show Digital Dust has created a project that includes: video teaser, social coverage of the event and post-show reveal phase.
Focusing on the print of the sweatshirt, the gift to the guests attending the event, Digital Dust creates an animated video in which the polka dots, iconic symbol of the brand, move and reveal all the information relating to the event.
The colors reflect the ones of the collection and of the location for this season.
Digital Dust begins his collaboration with Luisa Spagnoli on the occasion of the SS20 women’s show during the Milano Fashion Week.
The historic Italian brand has relied on Digital Dust to develop a project that includes the creation of the video teaser, the social coverage of the event and the post-catwalk reveal phase.
The viewer is introduced into a dreamlike and enchanted world inspired by Marrakech that illustrates precious architectural geometries that flow endlessly in a hypnotic succession of columns and arches, enriched by the presence of a bewitching silhouette of a woman, the same one that Luisa Spagnoli wears.