DIGITAL INFLUENCER CAMPAIGN – Spring 2021
During the month of April, for the MIAMO brand and the launch of the ACNEVER line: dedicated to juvenile acne, Digital Dust proposed the activation of an ADV campaign on Tik Tok, an activity aimed at generating online buzz for a dedicated communication to a Young age group.
3 Big talents Tik Toker were involved, each one made a creative video to show the products of the Acnever line through an engaging storytelling.
DIGITAL INFLUENCER CAMPAIGN 2021
During the year 2021, Digital Dust took care of the Digital PR activity for the MIAMO brand.
With the aim of brand awareness on social media, Digital Dust has launched a strategy designed to reach different targets and people, involving: Big, Medium and Micro talents in order to obtain a more effective awareness-impact through an annual Digital Campaign activity and activities aimed at specific launches.
In order to make the brand known to relevant personalities in the digital world, a targeted Digital PR activity was created: a call to identify the most suitable MIAMO Protocol, targeted seeding activities and appointments in the Pharmacy to try the MIAMO treatments in the cabin through the advice of the beauty expert MIAMO.
Moreover, talents are showing enthusiasm for collaboration by creating extra content and communicating their support for the MIAMO SALVAMAMME charity initiative.
Giulia De Lellis
DIGITAL INFLUENCER CAMPAIGN 2020
Digital Dust has been caring for the Digital PR of MIAMO, starting from September 2020.
With the aim of brand awareness on social media, a strategy was launched designed to reach different targets and people, involving: Big , Medium and Micro talent of an age group between 16 and 50 years.
Digital Dust conceived and coordinated digital campaign and seeding activities. Through the creation of useful and informative digital contents, the talents involved have spread the MIAMO philosophy strongly linked to specific needs.
SOCIAL MEDIA MANAGEMENT
In order to build the brand awareness and drive sales online, Digital Dust supports MIAMO in its communication on all of the social media channels, monitored from the content production to the influencer activities .
Feed, Stories and IGTV contents are created ad hoc to increase the awareness, showcasing products and the values behind the brand and its founder Camilla D’Antonio. thanks to the various Instagram features.. Product-centered IG stories have the goal of bringing traffic to e-shop swiping up on the e-commerce links.
FOLLOWERS GROWTH RATE
Digital Dust collaborates with MIAMO to create awareness on the product and increase engagement and consideration on the official social channels of the brand.
To communicate the launch of 2 iconic products and their rebranding, RenewalPeel Serum and Oil Free Gel Ultra Mattifier, Digital Dust has developed a dedicated content production, coordinating the whole process from creative brainstorming to shooting.
Digital Dust has conceived and executed ad hoc photographic services dealing at 360° with the artistic direction of the various contents, making a visual and a homogeneous image in line with the brand identity and its pillars.