Miamo

Client: Miamo
Services: Crossmedia Strategy

DIGITAL INFLUENCER CAMPAIGN

Digital Dust has been caring for the Digital PR of MIAMO, starting from September 2020.

With the aim of brand awareness on social media, a strategy was launched designed to reach different targets and people, involving: Big , Medium and Micro talent of an age group between 16 and 50 years.

Digital Dust conceived and coordinated digital campaign and seeding activities. Through the creation of useful and informative digital contents, the talents involved have spread the MIAMO philosophy strongly linked to specific needs.

SOME INFLUENCERS
Francesca Stavolone

Giuliana Arcarese

Ilaria Ferraro

Manuela Vitulli

SOME CONTENTS
RESULTS

TOTAL REACH

+22M

IMPRESSIONS

+11.6M

ENGAGEMENT RATE

+3%

SOCIAL MEDIA MANAGEMENT

In order to build the brand awareness and drive sales online, Digital Dust supports MIAMO in its communication on all of the social media channels, monitored from the content production to the influencer activities .

Feed, Stories and IGTV contents are created ad hoc to increase the awareness, showcasing products and the values behind the brand and its founder Camilla D’Antonio. thanks to the various Instagram features.. Product-centered IG stories have the goal of bringing traffic to e-shop swiping up on the e-commerce links.

SOME CONTENTS
RESULTS

FOLLOWERS GROWTH RATE

2.3%

AVERAGE REACH

13.966

ENGAGEMENT RATE

4.3%

CONTENT PRODUCTION

Digital Dust collaborates with MIAMO to create awareness on the product and increase engagement and consideration on the official social channels of the brand.

To communicate the launch of 2 iconic products and their rebranding, RenewalPeel Serum and Oil Free Gel Ultra Mattifier, Digital Dust has developed a dedicated content production, coordinating the whole process from creative brainstorming to shooting.

Digital Dust has conceived and executed ad hoc photographic services dealing at 360° with the artistic direction of the various contents, making a visual and a homogeneous image in line with the brand identity and its pillars.

SOME CONTENTS