DIGITAL INFLUENCER CAMPAIGN – Spring 2021
TikTok ACNEVER
During the month of April, for the MIAMO brand and the launch of the ACNEVER line: dedicated to juvenile acne, Digital Dust proposed the activation of an ADV campaign on Tik Tok, an activity aimed at generating online buzz for a dedicated communication to a Young age group.
3 Big talents Tik Toker were involved, each one made a creative video to show the products of the Acnever line through an engaging storytelling.
SOME INFLUENCERS
Giulia Mannucci
Marco Cellucci
Melissa Gilardi
SOME CONTENTS
RESULTS
TOTAL REACH
+10.2M
IMPRESSIONS
+2.0M
ENGAGEMENT RATE
+5.4%
DIGITAL INFLUENCER CAMPAIGN 2021
During the year 2021, Digital Dust took care of the Digital PR activity for the MIAMO brand.
With the aim of brand awareness on social media, Digital Dust has launched a strategy designed to reach different targets and people, involving: Big, Medium and Micro talents in order to obtain a more effective awareness-impact through an annual Digital Campaign activity and activities aimed at specific launches.
In order to make the brand known to relevant personalities in the digital world, a targeted Digital PR activity was created: a call to identify the most suitable MIAMO Protocol, targeted seeding activities and appointments in the Pharmacy to try the MIAMO treatments in the cabin through the advice of the beauty expert MIAMO.
Moreover, talents are showing enthusiasm for collaboration by creating extra content and communicating their support for the MIAMO SALVAMAMME charity initiative.
SOME INFLUENCERS
Alessia Mancini
Belen Rodriguez
Cecilia Rodriguez
Giulia De Lellis
SOME CONTENTS
RESULTS
TOTAL REACH
+43.6M
IMPRESSIONS
+19.7M
REACH
+17.5%
DIGITAL INFLUENCER CAMPAIGN 2020
Digital Dust has been caring for the Digital PR of MIAMO, starting from September 2020.
With the aim of brand awareness on social media, a strategy was launched designed to reach different targets and people, involving: Big , Medium and Micro talent of an age group between 16 and 50 years.
Digital Dust conceived and coordinated digital campaign and seeding activities. Through the creation of useful and informative digital contents, the talents involved have spread the MIAMO philosophy strongly linked to specific needs.
SOME INFLUENCERS
Francesca Stavolone
Giuliana Arcarese
Ilaria Ferraro
Manuela Vitulli
SOME CONTENTS
RESULTS
TOTAL REACH
+22M
IMPRESSIONS
+11.6M
ENGAGEMENT RATE
+3%
SOCIAL MEDIA MANAGEMENT
In order to build the brand awareness and drive sales online, Digital Dust supports MIAMO in its communication on all of the social media channels, monitored from the content production to the influencer activities .
Feed, Stories and IGTV contents are created ad hoc to increase the awareness, showcasing products and the values behind the brand and its founder Camilla D’Antonio. thanks to the various Instagram features.. Product-centered IG stories have the goal of bringing traffic to e-shop swiping up on the e-commerce links.
SOME CONTENTS
RESULTS
FOLLOWERS GROWTH RATE
4.6%
AVERAGE REACH
1.2M
ENGAGEMENT RATE
2.4%
CONTENT PRODUCTION
Digital Dust collaborates with MIAMO to create awareness on the product and increase engagement and consideration on the official social channels of the brand.
To communicate the launch of 2 iconic products and their rebranding, RenewalPeel Serum and Oil Free Gel Ultra Mattifier, Digital Dust has developed a dedicated content production, coordinating the whole process from creative brainstorming to shooting.
Digital Dust has conceived and executed ad hoc photographic services dealing at 360° with the artistic direction of the various contents, making a visual and a homogeneous image in line with the brand identity and its pillars.
