Bobbi Brown

Client: Bobbi Brown
Services: Digital Influencer Campaign

DIGITAL INFLUENCER CAMPAIGN

Digital Dust has designed and structured the digital campaign dedicated to the launch of BOBBI BROWN’s newest Skin Concealer Stick.

Four lifestyle talents with different phototypes were involved.

Playing with the feature of the “chain” reels, Digital Dust also produced a video mash up by grouping all the videos from the talents with the aim of highlighting the versatility of the product on the different skin phototypes of the influencers involved.

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RESULTS

TOTAL REACH

+2,2M

OVERALL IMPRESSIONS

+2,2M

INTERACTIONS

+16,9K