Orapesce

Client: Orapesce
Services: Social media management, Influencer Marketing

INFLUENCER MARKETING

In order to introduce the Orapesce company and its service, whose goal is to bring the freshness and naturalness of the Adriatic fish directly to the table, a seeding activity was carried out which involved sending a selection of products chosen personally by the talent involved directly to their home.

Some micro and medium talents were selected and created a series of contents between IG post and IG stories while a talent dedicated one blog posts to the brand. In order to create greater brand awareness and increase traffic on the brand’s IG page and on e-commerce, Orapesce products were sent to some celebrities who dedicated IG Story at the Orapesce service, describing its products and functioning.

SOME INFLUENCERS
Belen Rodriguez

Chiara Passion

Germana Busca

Melita Toniolo

SOME CONTENTS
RESULTS

TOTAL REACH

+14.9M

IMPRESSIONS

+594.8k

ENGAGEMENT RATE

+2.8%

SOCIAL MEDIA STRATEGY

2020

Also in 2020 Digital Dust worked for the fish delivery brand Orapesce, continuing with the creation of a visual identity aligned with Instagram trends and at the same time consistent with business objectives.

Stories content have the function of catalyzing brand awareness thanks to features and recent influencer activities.

SOME CONTENTS
RESULTS

FOLLOWER GROWTH RATE

1.8%

AVG COVERAGE

2.185

ENGAGEMENT RATE

+2.1%

2019

With the focus of increasing the awareness of the Orapesce fish delivery service, Digital Dust has developed a strategy capable of creating a visual identity aligned with Instagram trends and at the same time oriented towards business objectives.

An identity built on a storytelling linked to fishermen and the high quality of the product, delivered fresh, clean and filleted.

SOME CONTENTS
RESULTS

FOLLOWER GROWTH RATE

130%

AVG COVERAGE

393

ENGAGEMENT RATE

+13%