Penhaligon’s Babylon

Client: Penhaligon's Babylon
Services: Digital Influencer Campaign

DIGITAL INFLUENCER CAMPAIGN

The objective was to generate online buzz for the launch of the Babylon fragrance.

By involving a series of digital influencer with high interest in niche fragrances, Digital Dust has managed a seeding with activation project. 15 influncers were selected to be a part of the activities and 3 of them have been activated in order to publish an established set of Instagram Stories with the swipe up to the Mazzolari Profumerie’s website: Lorenzo Bises, Elettra Lastra and Maria Host-Ivessich.

SOME INFLUENCERS
Carlo Mengucci

Elettra Lastra

Lorenzo Bises

Ludovica Sauer

SOME CONTENTS
RESULTS

TOTAL REACH

+2.5M

IMPRESSIONS

+814.5K

ENGAGEMENT RATE

+1%