DIGITAL INFLUENCER CAMPAIGN
The objective was to generate online buzz for the launch of the Babylon fragrance.
By involving a series of digital influencer with high interest in niche fragrances, Digital Dust has managed a seeding with activation project. 15 influncers were selected to be a part of the activities and 3 of them have been activated in order to publish an established set of Instagram Stories with the swipe up to the Mazzolari Profumerie’s website: Lorenzo Bises, Elettra Lastra and Maria Host-Ivessich.
SOME INFLUENCERS
Carlo Mengucci
Elettra Lastra
Lorenzo Bises
Ludovica Sauer
SOME CONTENTS
RESULTS
TOTAL REACH
+2.5M
IMPRESSIONS
+814.5K
ENGAGEMENT RATE
