DIGITAL INFLUENCER CAMPAIGN
CHRISTMAS CAPSULE COLLECTION
The Italian fashion brand, Pink Memories has entrusted Digital Dust with the development and coordination of digital activities for the communication of SS20 and FW20/21 collections.
Digital Dust has involved digital influencers in a structured seeding activity. The talents, strategically selected to be in line with the image and values of the brand, received a total look as a gift, dedicating numerous spontaneous contents on Instagram. Digital Dust also involved the top influencer and photographer Nima Benati in the creation of ad hoc contents for the Christmas Capsule Collection. The activities generated a strong and continuous online buzz which helped to increase the awareness of the brand.