Since 2015 Digital Dust deals with collaborations with digital influencers for the Pinko brand. Every year international brand ambassadors are chosen to dress and promote the brand on their social profiles and personal blogs, with the aim of establishing a continuous and loyal relationship. In addition to digital material, the talents take part in video and photo shoots for use and consumption of the brand.
Over three years of collaboration, over 40 international influencers were involved, sponsored by Pinko, who also represented the brand during events such as the Fashion Weeks in New York, Milan and Paris.
The ambassadors have also been involved in the creation of photo shoots and during the fashion week have been immortalized by many street style photographers, ending up on the pages of important magazines such as Vogue, Harper’s Bazaar, Elle and many others.
Parallel to the management of ambassadorship activities, Digital Dust takes care of the conception and management of experiences and special projects for the brand since 2015, involving talent in exclusive locations.
The experiences organized by Digital Dust took place in a series of exclusive locations where photographic shoots were made for the official website, the social networks and the brand newsletter. These include Miami for Art Basel, Dubai, Porto Cervo, Florence during Pitti, New York and Paris.
Were selected some locations where there was a Pinko store that the girls were able to visit and where they could try exclusive items, thus producing photographic material published on their personal profiles.
EVENTS & IN STORE ACTIVITY
Digital Dust also supports Pinko in important moments such as events, launches of new products and store opening involving both influencers to create online buzz or social coverage, and models known locally to run with new collections.
Among the places that have affected these events: Tokyo, Hong Kong, New York, Londra, Parigi, Milano, Napoli, Firenze.
As for the activities in the flagship stores, to generate movement towards Pinko stores, the best solution is to organize the following activities:
– In store DJ set (Miranda Makaroff in Hong Kong and Tokyo).
– Activities to promote a specific type of store, as sales points that could present ad hoc collections.
For the launch of the Custom Love Bag, were involved 5 influencers, including Miranda Makaroff who also took care of the event’s DJ set, and a press partnership with Grazia Italia was also carried out, which produced an article dedicated to the event.
To diversify and enrich the editorial proposal of the official online channels of Pinko, increasing awareness and appreciation online, Digital Dust has created and produced a series of videos and photos, visually more engaging and performing than any other type of content.
This type of production was created to promote the launch of individual collections, in order to create exceptional content.