DIGITAL INFLUENCER CAMPAIGN
PURELEI x NEGIN MIRSALEHI
Digital Dust is responsible for the creation and coordination of the seeding activity dedicated to the launch of Eternal Collection, the exclusive capsule designed by Negin Mirsalehi for Purelei, involving more than 300 talents, who received enchanting floral boxes containing some of the jewelry from the collection.
This seeding, elegant and with a strong visual impact, has encouraged the publication of numerous spontaneous contents by the talents involved.
Overall, 360 contents have been created, which have been very successful in terms of Reach and Impressions.