INFLUENCER MARKETING & CONTENT PRODUCTION
In 2018 Rinascente commissioned Digital Dust to realize digital projects to give visibility to the brand profile and create dedicated content involving digital infuencers in target.
WOMEN’S MFW – SEPTEMBER 2018
Inspired by the television news broadcasts, Digital Dust has produced a series of contents for the social profile of the brand that went to announce the live coverage of the major events of MFW by Valentina Siragusa and Diletta Amenta.
Through the takeover of Rinascente‘s Instagram profile, the talents shared their routine of events, fashion shows and presentations on different days.
The two girls were, moreover, the protagonists of a suggestive nocturnal shooting in the store in Piazza Duomo. The talents were taken by the talented photographer Amina Marazzi, who portrayed them intent on giving life to the dream of every fashion victim: to wake up in the department store and have it at their disposal to get ready for the day of Fashion Week.
Luca Vezil and the photographer Yvan Rodic, better known as FaceHunter, were involved at Pitti Immagine Uomo in Florence, to increase brand awareness and involve the male audience.
Both have told their exclusive experience at the 94th edition of Pitti Immagine Uomo through exclusive live takeovers on Rinascente’s Instagram profile.
WOMEN’S MFW – FEBRUARY 2018
Alessandra Airò, Valentina Siragusa and Veronica Ferraro have been chosen by Digital Dust as #RinascenteInsider and have participated to the fashion shows and all of the the most fashionable events of the February #MFW.
Thanks to the takeover of the three influencers, the campaign has generated positive effects on the brand’s Instagram profile.
CONTENTS MADE BY INFLUENCERS