DIGITAL CAMPAIGN & SEEDING ACTIVITY
For 2021, Digital Dust is in charge of Digital PR for the ROC brand.
With the aim of supporting brand awareness on social media and increasing conversion, Digital Dust proposed a strategy designed to reach different targets and people, a format for recruiting talent with different characteristics but with a common interest in communicating the importance of good skin care.
The activity was structured in: Digital Campaign with 7 talents activated and Seeding activities with over 60 talents involved. The first activity dedicated to the relaunch of the Retinol Correction Line Smoothing went online between April and May. While the second live campaign between June and July was dedicated to Vitamin C – Revive & Glow. Last, but not least, phase of the activity, in November, involved ClioMakeUp for the promotion of Retinol Correction Line Smoothing.
The talents were enthusiastic about the collaboration and lent their voice to the digital campaign communicating RoC’s values through the official handles @rocskincare.it and the campaign hashtag #RoCmantienelepromesse.