Roger & Gallet

DIGITAL CAMPAIGN & SEEDING ACTIVITY

For the launch of the fragrance Fleur de Figuier, Roger & Gallet has entrusted Digital Dust with the coordination of Digital Influencer Marketing Activities.

With the aim of raising awareness and increasing online buzz, a Digital Campaign and Seeding Activity was structured.

The activation involved 6 Big/Medium talents who told the heritage of the brand and celebrated the product for a sensory immersion through the production of digital contents. For the Seeding almost 60 talents were involved and were sent an exclusive wicker briefcase with the hero products of the brand.