DIGITAL CAMPAIGN & SEEDING ACTIVITY
For the launch of the fragrance Fleur de Figuier, Roger & Gallet has entrusted Digital Dust with the coordination of Digital Influencer Marketing Activities.
With the aim of raising awareness and increasing online buzz, a Digital Campaign and Seeding Activity was structured.
The activation involved 6 Big/Medium talents who told the heritage of the brand and celebrated the product for a sensory immersion through the production of digital contents. For the Seeding almost 60 talents were involved and were sent an exclusive wicker briefcase with the hero products of the brand.
Ilaria Di Vaio