DIGITAL CAMPAIGN & SEEDING
Roger & Gallet entrusted Digital Dust with the coordination of Digital PR activities for the launch of the Fleur de Figuier Limited Edition fragrance and the communication of the brand’s iconic products.
With the aim of raising awareness and increasing online buzz, a Digital Campaign and targeted Seeding was structured.
The activation involved 6 talents who celebrated the story of the brand and the products for a sensory immersion through the production of digital content. For the Seeding activity, almost 60 talents were involved, who were sent a wicker suitcase and received the products accompanied by a flayer with information about the brand and the campaign handles.
Ilaria Di Vaio