Digital Dust manages all Digital PR activities for RVB LAB, a cosmeceutical brand known for the professionalism and scientific rigor of its products which, combined with the creativity of the collections, makes it a unique brand of its kind.
Over time, numerous seeding and digital campaign activities have been designed, involving various beauty, fashion and lifestyle talents carefully selected on the basis of the specific target of the brand. The activities helped to generate continuous online traffic on RVB LAB’s social channels, increasing its online visibility and brand awareness.
Over the years an interesting bond has been created between the brand and the influencers, increasing their interest and curiosity, as well as that of their fanbases. This has allowed the development of new creative ideas and the promotion of increasingly cutting-edge products to give visibility to the brand and stimulate influencers to publish numerous spontaneous content.
In order to increase the brand awareness of RVB LAB, Digital Dust has designed and coordinated during 2020 a series of creative and non-creative seedings involving selected talents in target.
The talents involved were chosen to best communicate the brand’s values and characteristics, especially in conjunction with the most important commercial launches of the year. The contents they shared contributed to raise the brand awareness among an audience aged between 25 and 50, interested in cosmeceuticals and therefore particularly in line with the brand’s philosophy.
The over 300 talents involved produced a total of 311 spontaneous contents including IG Posts, IG Stories and a Blogpost.
In 2019, Digital Dust managed an annual RVB LAB collaboration with well-known beauty and lifestyle influencers Julia Elle and Wilma Facchinetti.
The talents published contents throughout the year to support the main launches of the brand, giving visibility to the products and generating continuous online traffic around them.
The collaboration was decisive in creating a coherent and continuous line of communication throughout 2019.
Digital Dust set up an experience at the RVB LAB headquarters in Bologna, involving 7 mommy beauty and lifestyle Italian influencers. The talents had the chance to visit the laboratories together with the RVB LAB experts and they highlighted the products’ features through their IG Posts and Stories, contributing to raise the brand awareness.
The influencers shared numerous contents tagging @rvblab and using the hashtag #RVBLABDAY, specially created for this event.
Chiara Cecilia Santamaria