WOMAN CAMPAIGN: “BE MOVED”
Digital Dust collaborates with Samsonite on the occasion of the new women’s backpack collection to generate product awareness and increase engagement and consideration on the brand’s official social channels.
Digital Dust developed the Be Moved concept with a content production where four dancers, including La Scala prima ballerina Virna Toppi, move energetically around the city.
With different actions they show the features and different comforts of the backpack that will help them feel freer, showing its practicality and how it makes everything easier in their daily lives.
Digital Dust takes care of the art direction and content production of the various contents at 360°, ensuring visual homogeneity and an image in line with the brand identity.
MIX GENDER CAMPAIGN: “EXPECT ONE FOR YOU”
Digital Dust collaborates with Samsonite to generate product awareness and increase engagement and consideration on the brand’s official social channels.
Digital Dust developed a dedicated content production, coordinating the entire process from creative brainstorming to the shooting.
Digital Dust conceived and realised a video campaign and an ad hoc photo shoot, taking care of the entire process through the artistic direction of the various contents, creating a visual and homogeneous image in line with the brand identity and its pillars.